Teaching Content Management in Technical Communication: 1st Edition (Paperback) book cover

Teaching Content Management in Technical Communication

1st Edition

Edited by Tracy Bridgeford


216 pages

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Paperback: 9780367181260
pub: 2020-03-17
Available for pre-order. Item will ship after 17th March 2020
Hardback: 9780367181253
pub: 2020-03-17
Available for pre-order. Item will ship after 17th March 2020

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This collection offers a comprehensive overview of approaches to teaching the complex subject of content management.

The twelve chapters define and explain content management and its accompanying competencies, providing teaching examples in areas including content strategy, topic-based writing, usability studies, and social media. The book covers tasks associated with content management such as analyzing audiences and using information architecture languages including XML and DITA. It highlights the communal aspects of content management, focusing on the work of writing stewardship and project management, and the characteristics of content management in global contexts. It concludes with a look to the future and the forces that shape content management today. The editor situates the collection within a pedagogical exigency, providing sound instructional approaches to teaching content management from a rhetorical perspective.

The book is an essential resource for both instructors new to teaching technical and professional communication, and for experienced instructors who are interested in upgrading their pedagogies to include content management.

Table of Contents



Content Management: A Pedagogical Exigency

Tracy Bridgeford, University of Nebraska at Omaha


Chapter 1

Reconceptualizing Technical Communication Pedagogy in the Context of Content Management

George Pullman, Georgia State University,

Baotong Gu, Georgia State University

Chapter 2

Content Management: Where the Ideal World of Technical Communication in Academia Meets the Realities of the Workplace

Saul Carliner, Concordia University


Chapter 3

Teaching Content Strategy in Technical Communication

Liza Potts, Michigan State University

Laura Gonzales, The University of Florida

Chapter 4

Teaching Topic-based Writing

Yvonne Cleary, University of Limerick

Chapter 5

Teaching Usability Studies and Content Management in Technical Communication

Bill Williamson, Saginaw Valley State University

Scott Kowalewski, Saginaw Valley State University

Chapter 6

Teaching Content Management with XML

Becky Jo Gesteland, Weber State University

Chapter 7

Teaching Social Media: A Rhetorical Approach

Elise Verzosa Hurley, Illinois State University

Amy C. Kimme Hea, University of Arizona


Chapter 8

Analyzing Audience and Content Reuse

Michelle F. Eble, East Carolina University

Carleigh Davis, Missouri Science & Technology

Chapter 9

Writing about Structure and DITA

Jason Swarts, North Carolina State University


Chapter 10

The Work of Writing Stewardship: Managing Texts, People, and Projects

William Hart-Davidson, Michigan State University

Ben Lauren, Michigan State University

Chapter 11

Content Management in Global Contexts

Kirk St.Amant, Louisiana Tech University and University of Limerick

Chapter 12

Afterword: Beyond Management: Understanding the Many Forces that Shape Content Today

Carlos Evia, Virginia Tech

Rebekka Andersen, University of California—Davis

About the Editor

Tracy Bridgeford is a professor of technical communication at the University of Nebraska at Omaha, where she directs the Graduate Certificate in Technical Communication. In 2018, she published Teaching Professional and Technical Communication: A Practicum in a Book with Utah State University Press. She coedited Academy-Industry Relationships: Perspectives for Technical Communicators, Sharing Our Intellectual Traces: Narrative Reflections from Administrators of Professional, Technical, and Scientific Programs, and Innovative Approaches to Teaching Technical Communication. She contributed chapters to Editing in the Modern Classroom, Resources in Technical Communication: Outcomes and Approaches, and Teaching Writing with Computers: An Introduction.

About the Series

ATTW Series in Technical and Professional Communication

The ATTW Series in Technical and Professional Communication publishes interesting and useful work in a wide range of topics related to technical and professional communication (TPC), including but not limited to the following: assessment of TPC programs, content management systems, globalization of TPC, human-computer interaction, intercultural communication, health-care and medical communication, pedagogy of TPC, publication management, risk and crisis communication, service learning in TPC, technical and professional editing, translation of TPC, usability/user-experience and accessibility studies, visual communication, and web design and development.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies