Originally published in 1955. This book, written by two men with experience of teaching management under both British and American conditions, examines various tried and tested techniques of management education. Its primary focus is on the case study approach to management education, including the writing of case studies and running a case study session, as a means of stimulating students to take an active part in the learning process.
Foreword by Lt Col L. F. Urwick; Editor’s Introduction; Acknowledgements; Part One: The Ends and Means of Management Education; 1. Introduction 2. The Students and the Syllabus 3. The First Class 4. The Lecture 5. Participation Methods 6. Role Playing; Part Two: The Case Study Approach to Management Education; Introduction to Part Two; 7. What is a Case Study? 8. Writing a Case Study 9. Running a Case Study Session 10. Case Study in the Course; Part Three: Measuring the Results of Management Education; Introduction to Part Three; 11. Reception and Assimilation; Appendices; Index
The 53 volumes in this set, originally published between 1955 and 1996, draw together research by leading academics in the area of management and provides a rigorous examination of related key issues. The volumes examine management techniques, managing for profit and non-profit organisations, and management training and development. This set will be of particular interest to students of Business Studies.