Originally published in 1955. This book, written by two men with experience of teaching management under both British and American conditions, examines various tried and tested techniques of management education. Its primary focus is on the case study approach to management education, including the writing of case studies and running a case study session, as a means of stimulating students to take an active part in the learning process.
Table of Contents
Foreword by Lt Col L. F. Urwick; Editor’s Introduction; Acknowledgements; Part One: The Ends and Means of Management Education; 1. Introduction 2. The Students and the Syllabus 3. The First Class 4. The Lecture 5. Participation Methods 6. Role Playing; Part Two: The Case Study Approach to Management Education; Introduction to Part Two; 7. What is a Case Study? 8. Writing a Case Study 9. Running a Case Study Session 10. Case Study in the Course; Part Three: Measuring the Results of Management Education; Introduction to Part Three; 11. Reception and Assimilation; Appendices; Index