Technology and Workflows for Multiple Channel Content Distribution : Infrastructure implementation strategies for converged production book cover
1st Edition

Technology and Workflows for Multiple Channel Content Distribution
Infrastructure implementation strategies for converged production

ISBN 9780240811727
Published April 2, 2009 by Routledge
360 Pages

USD $84.95

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Book Description

This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.

No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.

Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.

Table of Contents

Chapter 1 Introduction
The New Broadcasting
Reception/consumption devices
Multi channel distribution
Converged Production
Agile Broadcasting
Media Systems Engineering
Business Models
Creative Techniques
The Content Lifecycle

Chapter 2 A Streamlined History of Digital Production & Distribution

Chapter 3 Multi-layered Broadcast Operation Center Technology
Real-time Systems
Media Networks and Storage
Service Oriented Architecture

Chapter 4 Production Infrastructures and Processes
Content Storage
Automation (PMCP/BXF/AXF)
Commercial Content
User Interaction

Chapter 5 Production for Multiplatform Distribution
Content sources
Prepurposing & Repurposing
User Generated Content
Transcoding Issues
Presentation Issues and Techniques
Multi-platform Content Production Software
Integrated PCR & MCR

Chapter 6 In-house Asset Management
Metadata & Search
Platform Versioning

Chapter 7 Distribution
OTA, Cable, Satellite, Broadband (IPTV & FiOS)
Mobile TV
Content Delivery Networks

Chapter 7 X-platform Ads & Commercials
Sales & Buys
Audience profiles
Cross-platform ad sales
Ads & Commercials
Electronic Content Delivery
Digital Program Insertion

Chapter 8 The Future: Personalization

Chapter 9 The Multi Platform Consumer
Home Media Center
Cross Platform Search & Rights Management

Chapter 10 Emerging Technology Solutions
Standards Work
Emerging Distribution Channels
Digital Signage

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Philip Cianci's involvement in the HDTV effort began at Philips Research in the 1980s, where, as a designer, he was involved the development of Advanced Television Systems, culminating in the Grand Alliance HDTV prototype. Mr. Cianci was at ESPN during the construction and commissioning of the Digital Center and the debut of SportsCenter in HDTV. He is the Editor of the "Transition to Digital” Broadcast Engineering Magazine e-Newsletter and is collaborating in the development of an HDTV archive with the Smithsonian Institution.