Television and Children: Program Evaluation, Comprehension, and Impact, 1st Edition (Paperback) book cover

Television and Children

Program Evaluation, Comprehension, and Impact, 1st Edition

By Brian R. Clifford, Barrie Gunter

Edited by Hugh M. Culbertson, Jill L. McAleer, Hugh M. Culbertson


264 pages

Purchasing Options:$ = USD
Paperback: 9780805816839
pub: 1995-03-01

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USE THIS FIRST PARAGRAPH ONLY FOR GENERAL CATALOGS… This book addresses the subject of children and television -- how they view it, what they think of specific programs, and how these likes and dislikes affect learning of the content presented. Broad in coverage, it looks at evaluation, comprehension, and impact in the drama, information and entertainment domains. In all cases, demographic and background experiences and knowledge are assessed for their contribution to learning, attitude/opinion change, and stability as a function of exposure to particular program content. Empirical investigations of police dramas, science programs, and quiz shows are conducted utilizing experimental methods and involving approximately 1,000 children in a series of studies.

Related to existing research literature, this work confirms the view of the child/adolescent as an active viewer who is critical, constructive, and capable of learning from the television medium -- even when the program is clearly broadcast as entertainment rather than as education or information. This volume is unique in that it addresses questions of the relation between children and diverse television content in terms of its impact on social and informational schemas.


"…recommended for undergraduate and graduate collections in media studies as an exemplar of meticulously designed, executed, and presented media research…"


Table of Contents

Contents: Preface. Introduction. The Research. Children's Evaluation and Comprehension of Drama Programs. Impact of Drama Programs on Children's Knowledge, Beliefs and Attitudes. Science Programs With Single Themes: Evaluation, Comprehension, and Cognitive Impact. Multitopic Science Magazine Shows: Evaluation, Comprehension and Cognitive Impact. Children's Perceptions of and Learning From TV, Entertainment (Quiz) Programs. Interpreting the Cognitive Impact of Television.

About the Series

Routledge Communication Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies