Television in Post-Reform Vietnam : Nation, Media, Market book cover
SAVE
$31.00
1st Edition

Television in Post-Reform Vietnam
Nation, Media, Market




ISBN 9781138069022
Published October 30, 2018 by Routledge
150 Pages

 
SAVE ~ $31.00
was $155.00
USD $124.00

Prices & shipping based on shipping country


Preview

Book Description

This book explores Vietnamese popular television in the post-Reform era, that is, from 1986, focussing on the relationship between television and national imagination. It locates Vietnamese television in the experiences of everyday life and the prevailing network of power relations resulting from marketization and globalization, and, as such, moves beyond the clichéd assumption of Vietnamese media as a mere propagandist instrument of the party state. With examples from a wide range of television genres, the book demonstrates how Vietnamese television enables novel conditions of cultural oppression as well as political engagement in the name of the nation. In sharp contrast to the previous image of Vietnam as a war-torn land, post-Reform television conjures into being a new sense of national belonging based on an implicit rejection of the socialist past, hopes for peace and prosperity, and anxieties about a globalized future. This book highlights the richness of Vietnam’s current culture and identity, characterized, the book argues, by ‘fraternity without uniformity’.

Table of Contents

Introduction: Nation, television, and cultural government

Chapter 1: Television dramas and the return of normalcy

Chapter 2: Nostalgia for the new oldness

Chapter 3: From socialist moralism to market ethics

Chapter 4: Personal wealth, national pride

Chapter 5: Collective wound, private healing

Conclusion: Fraternity without uniformity

...
View More

Author(s)

Biography

Giang Nguyen-Thu is a postdoctoral fellow at the Center for Advanced Research in Global Communication, University of Pennsylvania. She is also an on-leave lecturer at the University of Social Sciences and Humanities, Vietnam National University, Hanoi.