Television in Post-Reform Vietnam: Nation, Media, Market, 1st Edition (Hardback) book cover

Television in Post-Reform Vietnam

Nation, Media, Market, 1st Edition

By Giang Nguyen-Thu


150 pages

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Hardback: 9781138069022
pub: 2018-10-30
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This book explores Vietnamese popular television in the post-Reform era, that is, from 1986, focussing on the relationship between television and national imagination. It locates Vietnamese television in the experiences of everyday life and the prevailing network of power relations resulting from marketization and globalization, and, as such, moves beyond the clichéd assumption of Vietnamese media as a mere propagandist instrument of the party state. With examples from a wide range of television genres, the book demonstrates how Vietnamese television enables novel conditions of cultural oppression as well as political engagement in the name of the nation. In sharp contrast to the previous image of Vietnam as a war-torn land, post-Reform television conjures into being a new sense of national belonging based on an implicit rejection of the socialist past, hopes for peace and prosperity, and anxieties about a globalized future. This book highlights the richness of Vietnam’s current culture and identity, characterized, the book argues, by ‘fraternity without uniformity’.

Table of Contents

Introduction: Nation, television, and cultural government

Chapter 1: Television dramas and the return of normalcy

Chapter 2: Nostalgia for the new oldness

Chapter 3: From socialist moralism to market ethics

Chapter 4: Personal wealth, national pride

Chapter 5: Collective wound, private healing

Conclusion: Fraternity without uniformity

About the Author

Giang Nguyen-Thu is a postdoctoral fellow at the Center for Advanced Research in Global Communication, University of Pennsylvania. She is also an on-leave lecturer at the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

About the Series

Media, Culture and Social Change in Asia

The aim of this series is to publish original, high-quality work by both new and established scholars in the West and the East, on all aspects of media, culture and social change in Asia. New proposals are welcome, and should be sent in the first instance to the series editor, Stephanie Donald, at

Editorial Board:

Gregory N. Evon, University of New South Wales
Devleena Ghosh, University of Technology, Sydney
Michael Keane, Curtin University
Tania Lewis, RMIT University, Melbourne
Vera Mackie, University of Wollongong
Kama Maclean, University of New South Wales

Laikwan Pang, Chinese University of Hong Kong
Gary Rawnsley, Aberystwyth University
Ming-yeh Rawnsley, School of Oriental and African Studies, University of London
Jo Tacchi, Loughborough University
Adrian Vickers, University of Sydney
Jing Wang, MIT
Ying Zhu, Hong Kong Baptist University



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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Ethnic Studies / General