1st Edition

The Art and Science of Demand and Supply Chain Planning in Today's Complex Global Economy

By Paul Myerson Copyright 2023
    432 Pages 103 B/W Illustrations
    by Productivity Press

    432 Pages 103 B/W Illustrations
    by Productivity Press

    432 Pages 103 B/W Illustrations
    by Productivity Press

    The demand and supply chain planning process for manufacturers, distributors, and retailers has evolved over the years. It has gone from a disjointed, unconnected, slow, inaccurate, fairly manual set of processes to an integrated, timely process enabled by the use and coordination of highly trained people, lean, agile processes, and cutting-edge technology.

    To make this set of processes work effectively, one has to fully understand and appreciate that there is an "art and science" aspect to the process which can take years of education and experience to fully understand.

    Essentially, this book will offer the reader a chance to fully understand the interconnected set of processes in a "best-practice" application. Furthermore, examples and cases will be used to illustrate its practical application in today’s complex global supply chain.

    In addition, readers will understand and be able to apply and articulate the concepts, tools, and techniques used in the efficient supply of goods and services in today’s changing global economy. It will help them to learn how businesses, through their supply chain, work both internally and with their trading partners – both upstream and downstream – to build strong relationships and integrate demand and supply planning activities across the supply chain to deliver customer value efficiently and effectively. They will learn about the tools and technologies enabling integration, and the critical drivers and key metrics of supply chain performance.


    About the Author

    • Section I: Supply Chain Strategy
    • Chapter 1: Introduction to Demand and Supply Chain Planning in today’s complex and increasingly uncertain Global Economy
    • Chapter 2: Understanding the Importance of Supply Chain to an Organization and Developing a Strategy for a Sustained Competitive Advantage
    • Chapter 3: Supply Chain Performance: Achieving Strategic Fit and Scope
    • Chapter 4: Supply Chain Metrics and Measurements
    • Chapter 5: Supply Chain Network Design
    • Chapter 6: A Lean, Agile and Smart Supply Chain to Meet the Volatile Demand and Supply Conditions of the 21st Century
    • Chapter 7: Strategic Sourcing and Procurement
    • Chapter 8: Integration, Coordination and Collaboration in a Supply Chain
    • Section II: Demand Side Planning
    • Chapter 9: Demand Planning: The Art & Science of Forecasting
    • Chapter 10: Information Technology in Demand Planning
    • Section III: Supply Side Planning
    • Chapter 11: Supply Chain Independent Inventory Management

    Chapter 12: Sales and Operations (Aggregate) Planning (MPS and S&OP)

    • Chapter 13: Resource Planning – Dependent Demand Inventory (MRP/DDMRP) and Purchasing
    • Chapter 14: Resource Planning - Short-Term Scheduling and Delivery
    • Chapter 15: Information Technology in a Supply Chain (ERP and Supply Planning)

    Section IV: The Road Ahead

    Chapter 16: The Impact of Omni Channel, The Pandemic and other Natural and Manmade Events on the Supply Chain

    Chapter 17: Global Supply Chain Risk Management: Identification and Mitigation

    • Chapter 18: Harmonized Demand and Supply Chain Planning: It’s the Journey, not the Destination

    Appendix A

    Appendix B



    Paul Myerson has been an Instructor of Management at Monmouth University since 2017. He holds a B.S. in Business Logistics from Pennsylvania State University and an MBA in Physical Distribution from Temple University. Professor Myerson has an extensive background as a supply chain and logistics professional, consultant, and teacher (most recently at New Jersey City University, Kean University, and Lehigh University).

    Prior to joining the faculty at Monmouth University, Professor Myerson has been a successful change catalyst for a variety of clients and organizations of all sizes. His 30+ years of experience in Supply Chain Management, Logistics Strategies, and Operations Systems have resulted in bottom-line improvements for companies such as General Electric (GE), Unilever, and Church & Dwight (Arm & Hammer).

    Professor Myerson created and has marketed a Supply Chain Planning software tool for Windows to a variety of companies worldwide since 1998 and also writes a column on Lean Supply Chain for Inbound Logistics Magazine and formerly wrote a blog for Industry Week magazine.

    Professor Myerson is the author of five books on the topic of Supply Chain Management and has contributed chapters to two other books (one of which won the Shingo Research Award in 2017).

    With this latest work, Myerson brings a reader-friendly simplicity to teaching and effectively communicating the vast web of interconnected processes within demand and supply chain planning along with finely illustrating the dynamics and intricacies involved for their successful execution in a global economy increasingly more volatile and uncertain. To that end, through an array of case studies, Myerson provides practical tips and insights demonstrating real-world application of best practices in particular scenarios as well as 'hard to see' pitfalls to avoid.

    -- William J. Bajor, Ph.D., Senior Director for Administration and Special Projects, Academic and Student Affairs, Office of the Chancellor, Pennsylvania's State System of Higher Education 


    The ability to plan effectively is perhaps the most important determinant of supply chain success. This book does a solid job of presenting the need for effective planning as well as covering the relevant topics that are part of the demand and supply chain planning process. It explains in a clearly written manner what supply chain professionals must understand to be successful.

    -- Robert J. Trent, Ph.D., Supply Chain Management Professor Emeritus, Lehigh University


    Connecting the dots between demand, supply and transportation to make, move and sell goods around the world has never been more important – or challenging. Myerson demystifies what’s required for a connected supply chain, why it’s a game changer and how to get there.

    -- Ron Kubera, President, Distribution Sector, e2open


    Paul Myerson's latest book a great "how to" text  for a class on Demand and Supply Chain Planning for students as well as a guidefor Supply Chain professionals looking to meet the challenges of today's volatile global environment.

    -- Dr. Mikhail M. Sher, Leon Hess Business School, Monmouth University


    I recommend this book for the Supply Chain Management course at the undergraduate level, focusing on Supply and Demand Planning. The book is well-written and can be used as reference material for advanced-level courses. It can be a wonderful resource for SCM professionals as a quick reference guide on how to compete in today's global business environment.

    -- Raza Rafique, Ph.D., Assistant Professor, School of Management & Marketing, College of Business and Public Management, Kean University,