The Art of Enterprise
Entrepreneurship in Design
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The Art of Enterprise: Entrepreneurship in Design explores the form and nature of entrepreneurship in a range of creative disciplines. It explores the complex ecology of activities that enable design, entrepreneurship, and alternative methods of practice within a creative practice, and for the benefit and engagement of society.
The book is structured in four thematic sections: the Alpha Room, Beta Portal, Gamma Field, and Delta State. Within each section, the chapters address such topics as experience, mindset, activity, collaboration, and value. In that sense, The Art of Enterprise is composed of the way in which one experiences, thinks about, works, collaborates, and creates value in the mind, studio, prototype, and marketplace. It includes a curated selection of contemporary practices engaged in entrepreneurship around the world and interviews from leading entrepreneurs and design professionals capturing advice and inspiration.
With an open-ended set of activities, charts, worksheets, and discussion questions, The Art of Enterprise fosters entrepreneurial thinking in formative projects and practices for students, academics, and professionals.
Table of Contents
Part I: Alpha Room
1. Art and Enterprise
2. Perception, Cognition, and Imagination
3. Curiosity, Creativity, and Constraint
4. Aspiration, Expectation, and Emotion
5. Value in the Art and Artist
Part II: Beta Portal
6. Permeability, Chance, and Seeing-As-If
7. Risk, Return, and Window Making
8. Prototyping to Understand
9. Collaborate and Communicate
10. Co-Creation and Ephemeral Value
Part III: Gamma Field
11. Context Matters: People, Place, and Time
12. Discover, Learn, and Find Meaning
13. Vision and Artistic Agency
14. Cities, Clustering, and Commerce
15. Creative Citizenship
Part IV: Delta State
16. Non-Linear Growth and Layered Lifecycles
17. Beauty in Learning and the Role of Fear
18. The Composition of Skills
19. Designing for Change
20. Stories and the Impact of Innovation
Nathan Richardson teaches design, real estate, and entrepreneurship at the Oklahoma State University School of Architecture as an associate professor. He received a Master of Design Studies with Distinction from the Harvard University Graduate School of Design and is a licensed architect in Massachusetts and Oklahoma. The integration of design and entrepreneurship is central to his research and teaching. He was a 2013 recipient of the ACSA/AIAS New Faculty Teaching Award, has twice been named the Riata Fellow of the Year by the OSU School of Entrepreneurship, and received the Ferdinand Colloredo-Mansfeld Prize for Superior Achievement in Real Estate Studies at the GSD.