The Art of Enterprise : Entrepreneurship in Design book cover
1st Edition

The Art of Enterprise
Entrepreneurship in Design

  • Available for pre-order. Item will ship after December 24, 2021
ISBN 9780367467210
December 24, 2021 Forthcoming by Routledge
240 Pages 99 B/W Illustrations

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Book Description

The Art of Enterprise: Entrepreneurship in Design explores the form and nature of entrepreneurship in a range of creative disciplines. It explores the complex ecology of activities that enable design, entrepreneurship, and alternative methods of practice within a creative practice, and for the benefit and engagement of society.

The book is structured in four thematic sections: the Alpha Room, Beta Portal, Gamma Field, and Delta State. Within each section, the chapters address such topics as experience, mindset, activity, collaboration, and value. In that sense, The Art of Enterprise is composed of the way in which one experiences, thinks about, works, collaborates, and creates value in the mind, studio, prototype, and marketplace. It includes a curated selection of contemporary practices engaged in entrepreneurship around the world and interviews from leading entrepreneurs and design professionals capturing advice and inspiration.

With open-ended set of activities, charts, worksheets, and discussion questions, The Art of Enterprise fosters entrepreneurial thinking in formative projects and practices for students, academics and professionals.

Table of Contents


Part One: Alpha Room

Chapter One: Art and Enterprise

Chapter Two: Perception, Cognition, and Imagination

Chapter Three: Curiosity, Creativity, and Constraint

Chapter Four: Aspiration, Expectation, and Emotional Intelligence

Chapter Five: Value in the Art and Artist

Alpha Room Appendix: Quotes, Activities, and Discussion

Part Two: Beta Portal

Chapter Six: Permeability, Chance, and Seeing-as-if

Chapter Seven: Risk, Return, and Window Making

Chapter Eight: Prototyping to Understand

Chapter Nine: Collaborate and Communicate

Chapter Ten: Ephemeral Value and the Power of Co-Creation

Beta Portal Appendix: Quotes, Activities, and Discussion

Part Three: Gamma Field

Chapter Eleven: Context Matters: People, Place, and Time

Chapter Twelve: Discover, Learn, and Find Meaning

Chapter Thirteen: Vision and Artistic Agency

Chapter Fourteen: Cities, Clustering, and Commerce

Chapter Fifteen: Creative Citizenship and the Horizon of Expectations

Gamma Field Appendix: Quotes, Activities, and Discussion

Part Four: Delta State

Chapter Sixteen: Non-linear Growth and Layered Lifecycles

Chapter Seventeen: The Beauty of Learning, Novel Experience, and the Power of Fear

Chapter Eighteen: The Composition of Skills

Chapter Nineteen: Designing for Change

Chapter Twenty: Storytelling and the Impact of Innovation

Delta State Appendix: Quotes, Activities, and Discussion

Curated List of Contemporary Practices

Worksheet Illustrations



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Nathan Richardson teaches design, real estate, and entrepreneurship at the Oklahoma State University School of Architecture as an associate professor. He received a Master of Design Studies with Distinction from the Harvard University Graduate School of Design and is a licensed architect in Massachusetts and Oklahoma. The integration of design and entrepreneurship is central to his research and teaching. He was a 2013 recipient of the ACSA/AIAS New Faculty Teaching Award, has twice been named the Riata Fellow of the Year by the OSU School of Entrepreneurship, and received the Ferdinand Colloredo-Mansfeld Prize for Superior Achievement in Real Estate Studies at the GSD.