The Art of Plain Speaking: How to Write and Speak in a Way that Will Impress the People that Matter, 1st Edition (Hardback) book cover

The Art of Plain Speaking

How to Write and Speak in a Way that Will Impress the People that Matter, 1st Edition

By Charlie Corbett

Routledge

106 pages

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Hardback: 9780815367468
pub: 2018-12-17
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Description

After more than a decade working as an editor and journalist, Charlie Corbett took his first, tentative steps into the corporate world in 2012. And was appalled by what he found there: a confusing and nonsensical place, where common sense and basic humanity had been replaced by jargon, dehumanising language and soulless dictates from faceless rule-makers. A world where senior management was entirely absent from the shop floor – replaced by indecipherable emails from HR – and where people spoke in esoteric corporate riddles, believing that sounding clever was more productive than speaking clearly and with purpose. He found people spent more time defending their personal fiefdoms, or massaging their careers, than helping to build a successful business alongside their peers. This book is a result of five years at Charlie’s consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with humanity, is the best way to win business, boost morale and advance careers. This is a step-by-step guidebook to surviving and thriving in the modern work place: from how to write well, speak publicly and stand out in your job, to crafting compelling communications, making the best of social media and handling the press.

Table of Contents

Chapter 1: How to come up with good ideas

Chapter 2: How to write well

Chapter 3: How to write a headline

Chapter 4: How to keep the grammar police at bay

Chapter 5: How to create compelling corporate communications

Chapter 6: How to stand out in your job

Chapter 7: How to speak well publicly

Chapter 8: How to make the best of social media

Chapter 9: How to make the press work for you

Chapter 10: Words to avoid if you want to speak or write with clarity

Appendix

Acknowledgements

About the Author

Charlie Corbett worked for 12 years as a journalist and editor for some of the biggest brands in international media, including the Financial Times Group and The Wall Street Journal, before founding his own communications consultancy, Bullfinch Media.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS007000
BUSINESS & ECONOMICS / Business Communication / General
BUS007010
BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations
BUS009000
BUSINESS & ECONOMICS / Business Etiquette
BUS011000
BUSINESS & ECONOMICS / Business Writing
BUS012000
BUSINESS & ECONOMICS / Careers / General
BUS025000
BUSINESS & ECONOMICS / Entrepreneurship
BUS052000
BUSINESS & ECONOMICS / Public Relations
BUS059000
BUSINESS & ECONOMICS / Skills
BUS066000
BUSINESS & ECONOMICS / Training
BUS107000
BUSINESS & ECONOMICS / Personal Success