This book offers a major reconceptualization of the term audience, one which involves a landscape, including the landscape of a given audiencesituated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce complex and textured understanding of the concept of audience. The book will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike. This book offers a major reconceptualization of the term audience, including the landscape of a given audiencethe situated and territorializing features of any way of seeing and defining the world. Given de Certeaus hypothesis that listening, watching, and reading all occur in places and result in produce transformed paths or spaces, the contributors to this landmark volume have provided innovative essays analyzing the transformations that take place in the geography between sender and receiver. The book acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce a complex and textured understanding of the concept of audience. The Audience and Its Landscape, presents the work of a vital cross-section of international scholars including Swedens Karl Erik Rosengren, the UKs Jay G. Blumler and Roger Silverstone, Australias Tony Bennett, Israels Elihu Katz, Canadas Martin Allor, and the United Statess Janice Radway, Byron Reeves, and John Fisk, to name a few. This book is truly groundbreaking in its depth and scope, and will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike.
Introduction; (James Hay, Lawrence Grossberg, and Ellen Wartella.); Audience Studies And The Convergence Of Research Traditions; Viewers Work; (Elihu Katz.); Combinations, Comparisons, and Confrontations: Toward a Comprehensive Theory of Audience Research; (Karl Erik Rosengren.); Audience; Research: Antinomies, Intersection, and the Prospect of Comprehensive Theory; (David L. Swanson.); After Convergence: Constituents of a Social Semiotics of Mass Media Reception; (Klaus Bruhn Jensen.); The Pragmatics of Audience in Research and Theory; (James A. Anderson.); Rethinking The Audience As An Object Of Study; Recasting the Audience in the New Television Marketplace?; (Jay G. Blumler.); Toward a Qualitative Methodology of Audience Study: Using Ethnography to Study the Popular Culture Audience; (Andrea L. Press.); Notes on Children as a Television Audience; (Ellen Seiter.); Figuring Audiences and Readers; (Tony Bennett.;); Marginal Texts, Marginal Audiences; (Larry Gross.); Notes on the Struggle to Define Involvement in Television Viewing; (Tamar Liebes.); On Not Finding Media Effects: Conceptual Problems in the Notion of an Active Audience (with a Reply to Elihu Katz); (Robert Kubey.); The Politics Of Audience Studies; The Politics of Producing Audiences; (Martin Allor.); Power Viewing: A Glance at Pervasion in the Postmodern Perplex; (John Hartley.); The Hegemony of Specificity and; the Impasse in Audience Research: Cultural Studies and the Problem of Ethnography; (Janice Radway.); Ethnography and Radical Contextualism in Audience; Studies; (Ien Ang.); Locating Audiences; Hemispheres of Scholarship:; Psychological and Other Approaches to Studying Media Audiences; (Byron Reeves.); From Audiences to Consumers: The Household and the Consumption of Communication and Information Technologies; (Roger Silverstone.); Audiencing Violence: Watching Homeless Men Watch; Die Hard; (John Fiske and Robert Dawson.); The Geography of Television: Ethnography, Communications, and Community; (David Morley.); Satellite Dishes and the Landscapes of Taste; (Charlotte Brunsdon.); Afterword: The Place of the Audience: Beyond Audience Studies; (James Hay.).