1st Edition

The Base of the Pyramid in Latin America
A special themed issue of Greener Management International (Issue 56)

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ISBN 9781783531189
Published May 1, 2010 by Routledge
111 Pages

USD $52.95

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Book Description

The purpose of this special issue is to continue promoting the BoP conceptualization in the Latin American region, a contribution that began with the creation of the Argentine Base of the Pyramid Learning Laboratory in September 2005. The call for papers for this special issue of Greener Management International covered three key domains relating to the BoP approach: BoP as a new market as a source for the co-creation of new sustainable business ventures highlighting the role of local entrepreneurs; the role of technology and innovation; and sustainability.

Table of Contents

Table of Contents PrefaceStuart L. Hart, Johnson School of Management, Cornell University, USA  IntroductionMiguel Ángel Gardetti, Centre for Study of Corporate Sustainability, ArgentinaConsumer Behaviour of the Base of the Pyramid Market in BrazilEdgard Barki and Juracy Parente, Getúlio Vargas Foundation, Brazil Partner Selection for Inclusive Business Models: The Case of Casa MelhorChristina Gradl and Aline Krämer, Emergia Institute, Germany, and Fausto Amadigi, Universidad Alcalá de Henares, Spain PET Bottle Recycling Chain: Opportunities for the Generation of Employment and IncomeLuis Felipe Nascimento, Marcelo Trevisan, Paola S. Figueiró and Marilia B. Bossle, Federal University of Rio Grande do Sul, Brazil ISO 14001 Certification in BoP Markets: Case Studies in UruguayÅsa Malmborg, Vectura Consulting AB, Sweden, and Cecilia Mark-Herbert, Swedish University of Agricultural Sciences, Sweden Masisa Argentina and the Evolution of its Strategy at the Base of the Pyramid: An Alternative to the BoP Protocol Process?Miguel Ángel Gardetti, Centre for Study of Corporate Sustainability, Argentina, and Guillermo D’Andrea, Universidad Austral, Argentina Analysis of Two Peruvian Corporations: A Framework for Understanding Base of the Pyramid ConsumersCésar Antúnez de Mayolo and Miguel Ferré, PAD, Escuela de Dirección de la Universidad de Piura, Peru

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