"When the first University of Denver Publishing Institute came to a dose in August 1976, all of us involved in its launching knew that we had a real success on our hands. And we knew it was due in great measure to an outstanding faculty of more than forty top publishing executives who had come to Denver during those four weeks to teach our students. How regrettable, it seemed, that their knowledge and expertise were available only to the eighty students handpicked for that first class. Fred Praeger, publisher of Westview Press, suggested a solution. ""Do a book,"" he invited, ""and let Westview publish the curriculum for others to share."""
Table of Contents
List of Tables and Figures -- Preface -- PART 1 EDITORIAL -- PART 2 PRODUCTION -- PART 3 MARKETING -- PART 4 THE CHANNELS OF MARKETING -- PART 5 SOME MAJOR CATEGORIES OF PUBLISHING -- Books About the Book Industry /CHANDLER B. GRANNIS -- List of Publishers -- About the Book and Editors -- Index.
Elizabeth A. Geiser is a senior vice president of the Gale Research Company and director of the University of Denver Publishing Institute. From 1982 to 1985 she was a member of the Board of Directors of the Association of American Publishers and also served on its executive committee. Arnold Dolin is vice president and editor in chief of New American Library, He has been a member of the Denver Publishing Institute faculty since its inception, where he directs the popular editing workshop Gladys Topkis, a senior editor at Yale University Press.