1st Edition

The Business Side of Learning Design and Technologies

ISBN 9781138698185
Published September 25, 2017 by Routledge
406 Pages 34 B/W Illustrations

USD $64.95

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Book Description

The Business Side of Learning Design and Technologies provides a ready reference with actionable tools and techniques for recognizing the impact of learning design/technology decisions at the project, business unit, and organizational levels. Written for early- and mid-career learning designers and developers as well as students and researchers in instructional/learning design and technology programs, this volume focuses on the business issues underlying the selection, design, implementation, and evaluation of learning opportunities. Using scholarly and practitioner research, interviews with Learning and Development thought leaders, and the author’s own experience, readers will learn how to speak the language of business to demonstrate the value of learning design and technologies.


Table of Contents


List of Figures

List of Tables

Preface and Acknowledgements


Part One: The Changing Practice of Learning Design and Technologies

Chapter 1 The Learning Design Profession: Your Job is What?

The Workplace Kaleidoscope

Seeking the All-Knowing Source

The Learning Design and Technologies Professional

Staying Relevant in a Dilbert© World of Change

Learning Design Profession Self-Check

Food for Thought

Up Next


Chapter 2 Designing to Improve Performance: It’s All about Change

Organizational Change Management as a Field of Study

Becoming an Agent of Change

Change Management as the Un-Dilbert© Mindset

Designing for Change Self-Check

Food for Thought

Up Next


Chapter 3 Instructional vs. Non-Instructional Interventions: What’s the Difference?

Learning, Instruction, and Performance Interventions

The Learning Designer’s Wheelhouse

Making a Smooth Handoff

Intervention Selection Self-Check

Food for Thought

Up Next


Chapter 4 Needs Assessment and Analysis: Is Instruction the Solution?

Needs Assessment: What the Scholars Say

Conducting a Needs Assessment: What the Practitioners Do

Doing More with What You Already Know

Some Lessons Learned

Needs Assessment Self-Check

Food for Thought

Up Next


Part Two: The Workplace Environment

Chapter 5 The Impact of Organizational Culture: Walking the Walk

The Nature of Organizational Culture and Sub-Cultures

Supporting a Culture of Learning

Navigating Your Organization’s Cultural Waters with Dilbert© at the Helm

Organizational Culture Self-Check

Food for Thought

Up Next


Chapter 6 Stakeholder Analysis: Who’s on First?

Stakeholder Theory and the Organization

Stakeholder Theory in Practice

Who’s on First? Dilbert’s© Guide to Stakeholder Analysis

Stakeholder Analysis Self-Check

Food for Thought

Up Next


Chapter 7 Emotional Intelligence: Catch-phrase or Competency?

Definitions, Models, and Measures: What the Scholars Say

EI in the Workplace: What the Practitioners Do

EI and How to Get It: What Would Dilbert© Do?

EI Self-Check

Food for Thought

Up Next


Part Three: Demonstrating the Value of Learning Design and Technologies

Chapter 8 Business Case Writing: Offense or Defense?

Evidence-Based Decision-Making: What Organizational Leaders (Should) Do

The Thinking Behind Your Business Case

Crafting Your Business Case

Dilbert’s© Lessons Learned from Failed Business Cases

Business Case Self-Check

Food for Thought

Up Next


Chapter 9 Budgeting and Cost Management: Show Them the Money

The Basics: Never Lost in Translation

Collecting Financial Data: The Need to Know

Managing Costs: Avoiding Dilbert©-like Dilemmas

Budgeting and Cost Management Self-Check

Food for Thought

Up Next


Chapter 10 Project Management: People + Process = Results, Sometimes

The Current State of Project Management Research: In Flux but Progressing

Project Management and Instructional Design

Project Management Skills and Instructional Design Skills: The Shared Must-Have’s

Key Considerations: Avoiding the Dilbert© Project Experience

Project Management Self-Check

Food for Thought

Up Next


Chapter 11 Evaluation: Metrics, Measures, Dashboards

The Evaluation Landscape

Models for Decision-Makers

Tapping into Your Instructional Designer’s Evaluation Toolkit

Lessons Learned for the Successful Use of Evaluation

Evaluation Self-Check

Food for Thought

Up Next


Part Four: Issues, Trends, and Opportunities

Chapter 12 Analytics: Tapping into the Enterprise Infrastructure

State of the Field

Learning Analytics in Academic vs. Non-Academic Workplace Settings

Learning Analytics for the Learning Designer

Learning Analytics Capability and How to Recognize It

Learning Analytics Self-Check

Food for Thought

Up Next


Chapter 13 Professional Ethics: It May Not Be Illegal but ….

Business Ethics: Not an Oxymoron

Ethics in the Field of L&D

Identifying Ethical Pitfalls

Dilbert’s© Guide to Avoiding Ethical Pitfalls

Professional Ethics Self-Check

Food for Thought

Up Next


Chapter 14 Ten-Point Sanity Check: Avoiding Self-Inflicted Wounds

Reflective Practice: More than Just "Think Before You Act"

Self-Inflicted Wounds

The Un-Dilbert© Guide to Sustaining Reflective Practices

Reflective Practice Self-Check

Up Next


Chapter 15 Beyond Learning Design: Taking Your Career to the Next Level

From Organizational Career Paths to DIY

Know Before You Go: Your Career Thus Far

Defining and Implementing Plan B

Some Final Thoughts




List of E-Suite Views Contributors


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Shahron Williams van Rooij is Associate Professor in the Learning Technologies Division of the College of Education and Human Development at George Mason University, USA.


"I wish I’d had a copy of The Business Side of Learning Design and Technologies decades ago when I started my career as a learning and development professional. Shahron Williams van Rooij has done a masterful job in writing a thorough desk reference for those working in Learning and Development that differs from other books on the subject by placing emphasis on the business side of learning."

—Alice K. Waagen, PhD, President and Founder, Workforce Learning LLC

"Timely and on-point, a much needed resource for students and L&D practitioners. Dr. van Rooij brings together practical realities, individual and corporate expectations, and the values of instructional design into a well-rounded perspective on the role of the ISD in the business world. Truly a survival guide for those shaping their strategies in training departments everywhere."

—Judith H. Bayliss, PhD, Chief Education Advisor, Defense Acquisition University, USA

"The Business Side of Learning Design and Technologies represents the quintessential manuscript on thinking through and delivering impactful learning. While other authors focus on the mechanics of curriculum design or technologies, Dr. van Rooij provides a roadmap to ensure that learning is aligned to and supports business outcomes and demonstrates value to the bottom line. This comprehensive work elevates the profession and, once applied, will demonstrate the positive benefits that learning practices and culture have to business success."

—John M. Mullins, Chief Strategy Officer/Performance, The Millennium Group, International, LLC

"There are books on learning design that include a mention of organisational change, and a few books on managing change that refer to the role of learning and development. Here is a much-needed book that focuses on the business competences that L&D professionals need in order to play an effective role. It should be on every learning designer's bookshelf."

—Nick Rushby, Editor, Education & Self-Development

"This book touches every key component to the business side of this profession, presented in a non-intimidating and easy-to-read format. I would recommend it to learning design and technology professionals who desire to augment their business acumen."

—Steven Williams, PhD, Vice President, Institute for Leadership Development & Research, and Chief Learning Officer, The Executive Leadership Council, USA