The Business of Data: Commercial Opportunities and Social Challenges in a World Fuelled by Data, 1st Edition (Paperback) book cover

The Business of Data

Commercial Opportunities and Social Challenges in a World Fuelled by Data, 1st Edition

By Martin De Saulles


136 pages | 3 B/W Illus.

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Paperback: 9781138385672
pub: 2020-07-10
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Hardback: 9781138385665
pub: 2020-07-10
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This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through.

Readers will gain an understanding of the historical underpinnings of the data business and why the collection and use of data has been driven by commercial needs. Readers will also gain insights into the rise of the modern data-driven technology giants, their business models and reasons for their success. Alongside this, some of the key social issues including privacy are considered and the challenges these pose to policy makers and regulators. Finally, the impact of pervasive computing and the Internet of Things (IoT) are explored in the context of the new sources of data that are being generated.

This book is useful for students and practitioners wanting to better understand the origins and drivers of the current technological revolution and the key role that data plays in innovation and business success.


"Data driven business is the way of the future; in order to understand what the challenges and opportunities of the emerging business of data are, we have to also look at the past." — Associate Professor Mika Westerlund, Carleton University

Table of Contents

1 Introduction 2 Origins of Business Data 3 Data generation and use in the 21st century; The rise of the new data monopolies. 4 Emerging Business Models of Data-Driven Companies 5 Challenges for policy and law makers; Privacy in a world of data. 6 Pervasive Computing and Data Futures 7 Conclusion

About the Author

Martin De Saulles is a Principal Lecturer at the University of Brighton, teaching courses on innovation, marketing and business strategy.

About the Series

Innovation and Technology Horizons

As business landscape constantly shifts in today's digital age, this timely series looks at how business and society can harness technological innovation to succeed and drive progress. The books in this series identify new innovation capabilities and emerging technologies and investigate the managerial implications of such technologies. As business processes become increasingly complex, the series also explores how businesses can transform themselves with new digital technologies while aligning themselves with today’s societal goals. This series provides direction through research on innovation and technology management and will be of benefit to anyone who is keen to thrive in an evolving business environment.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Marketing / Research
BUSINESS & ECONOMICS / Information Management
COMPUTERS / Information Technology
COMPUTERS / Management Information Systems