Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries.
This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible.
Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector.
It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies.
The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.
Table of Contents
Part 1: Technology Context for Digital Publishing 1. Digital Production 2. Structure for Data 3. Working with the Web 4. Organising and Storing Content 5. The Context for eBook Formats and eReaders Part 2: Publishing Sectors 6. Developments in Digital Professional Reference Publishing 7. Developments in Digital Publishing for the Academic Market 8. Developments in Digital Publishing in the Education Market 9. Developments in DIgital Publishing for Consumer Markets Part 3: Digital Publishing Issues 10. Copyright, Piracy and Other Legal Issues 11. Rights Sales and New Digital Publishing Opportunities 12. The Pricing Dilemma 13. Content and the New Market Players 14. Futurising Publishing Structures 15. Final Word
Frania Hall is a Senior Lecturer at the London College of Communication, University of the Arts London. She has worked across a variety of publishing sectors and conducts training courses on editorial, commercial and digital publishing, as well as conducting research in the area of collaboration and partnership around digital projects.