The Business of Higher Education : The American University and its Banking Function book cover
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The Business of Higher Education
The American University and its Banking Function





ISBN 9781138330399
Published October 21, 2018 by Routledge
172 Pages

 
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Book Description

Originally published in 1995, The Business of Higher Education focuses on innovation in student financial services. It looks at the area of banking function as a tool for colleges and universities, and how this can be used to meet the market demand for new services. It also addresses how this can be used to balance the financial aid budget. The book documents just how much each colleges and universities have changed over the last decade and how each has changed given that market forces increasingly shape institutional aspirations.

Table of Contents

List of Tables

List of Figures

Foreword

Preface

1. Introduction

2. Models of Student Price Sensitivity

3. Student Price Sensitivity: Results from Three Schools

4. Banking Functions

5. The Academic Function

6. Case Study: The Academic Bank at PMU

References

Index

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