The Business of Sports: A Primer for Journalists, 2nd Edition (Paperback) book cover

The Business of Sports

A Primer for Journalists, 2nd Edition

By Mark Conrad

© 2011 – Routledge

380 pages

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Paperback: 9780415876537
pub: 2010-12-20
Hardback: 9780415876520
pub: 2010-12-20
eBook (VitalSource) : 9780203835302
pub: 2011-02-02
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This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations – structure, governance, labor issues, and other business factors within the sports community. Written clearly and compellingly, The Business of Sports includes cases (historical, current, and hypothetical) to illustrate how business concerns play a role in the reporting of sports.

New features for the second edition include:

  • updates throughout, including disciplinary policies throughout the major sports leagues
  • expanded discussion of intellectual property issues and merchandising
  • new sections on ethical issues in sports, aimed at journalists.

Offering critical insights on the business of sports, this text is a required resource for sports journalists and students in sports journalism.


"When compared with the first edition (2005), the second edition of this primer reflects five years of changes in the world of sports. Names change and leagues change, sure, but more to the point--and covered here--are changes related to economics, labor, the law (e.g., property copyright cases as electronic media link the world ever closer), and so on. All these are now required reporting for news organizations."Recommended in CHOICE, August 2011, J. Marren, Buffalo State College, USA

Table of Contents

Preface. Introduction – What Makes Sports a Unique Business? The Structure of Professional Team Sports. The Structure of Individual Sports. The Structure of College and High School Sports. The International Sports System. Sports Contracts. Labour Relations in Sports. Sports Agents. Team Relocation and Facility Issues. Sports Injuries. Drug Testing in Sports. Discrimination in Sports. Intellectual Property and Sports. Traditional and New Media and Sports

About the Author

Mark Conrad is Associate Professor and Chair of the Legal and Ethical Studies Area at Fordham University’s School of Business Administration, where he teaches Sports Law, Media Law, and other law classes. He also teaches at Columbia University’s graduate program in Sports Management. Mr. Conrad has published in academic, legal and general circulation publications, including the New York Times, Wall Street Journal, Sports Business Journal, and the New York Law Journal. He is a frequent blogger for Sports Law Blog. Mark received his J.D. from New York Law School, and he holds an M.S. from Columbia University’s Graduate School of Journalism.

About the Series

Routledge Communication Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

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Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies