1st Edition

The Business of the Metaverse How to Maintain the Human Element Within this New Business Reality

Edited By Hemachandran K, Raul V. Rodriguez Copyright 2024
    348 Pages 28 B/W Illustrations
    by Productivity Press

    348 Pages 28 B/W Illustrations
    by Productivity Press

    348 Pages 28 B/W Illustrations
    by Productivity Press

    The metaverse is the future of business applications and models, and this ground-breaking book points and details a complete and clear picture of how the metaverse can impact the various business segments and how the human element will be maintained within the evolutionary change. This book serves as a guide for those planning to implement and expand the metaverse in their business as well as those already using it on limited levels. Simulated intelligence innovation can reveal intricate and significant examples in robust and information-rich situations that posture difficulties for human insight. In addition, similar to other burgeoning advancements, the experience and aptitudes accumulated by vendors and consumers, alongside the steady analysis of interactions and information, empower metaverse calculations to be refined and improved. This book illustrates the current advancements and results and expands the analysis of human-centric metaverse applications to business segments and their future effects on overall enterprise management. Essentially, this book elaborates on the impact of the metaverse across business sectors through the use of case studies.

    Chapter 1: Introduction to Metaverse in Business Applications


    *Shiva Rohit (Woxsen University, [email protected])

    *C V Sai Supraja Reddy (Woxsen University, [email protected] )

    *Rekulakunta Greeshma (Woxsen University, [email protected] )

    *Pokala Pranay Kumar MPS Data Science, University of Maryland, Baltimore County, USA

    Chapter 2: Evaluation and future impact of a metaverse in business


    *Shaik Nouman (Woxsen University, [email protected])

    *Shiva Lagishetty (Woxsen University, [email protected])

    *Pulivendula Preethi Reddy (Woxsen University, [email protected])

    ** Channabasava Chola, Department of Electronics and Information Convergence Engineering, College of Electronics and Information, Kyung Hee University, Suwon-si 17104, Republic of Korea.

    Chapter 3:   Re-wilding Natural Habitats with Flying Robots, AI, and Metaverse Ecosystems


    Markus Krebsz, Woxsen University & University of Stirling

    Divya Dwivedi, The Supreme Court of India & Woxsen University



    *Madhuri Kompelly, Woxsen University (Hyderabad), India

    * Maddu Sai Adarsh, Woxsen University (Hyderabad), India

    **P. Baby Priya, Woxsen University (Hyderabad), India

    **Rajesh Kumar K V , Co- Chair person CoE for Sports Analytics and Management,

              Woxsen University (Hyderabad), India

    Chapter 5:  Role of AI and Impact of Metaverse in Football Management & Marketing. Marketing Tactics and Strategies used by brands to promote themselves through football tournaments.


    *Harshita Kallem (Woxsen University, [email protected])

    *Kaushik Gurram (Woxsen University, [email protected])

    **Prasad Moligari (Woxsen University, [email protected])

    **Anil Audumbar Pise, University of the Witwatersrand, South Africa

    Chapter 6 :  Brand Management In Metaverse 


    *Kritika Kulkarni  (Woxsen University, [email protected] )

    **V. Vikram Adithya  ( Woxsen University, [email protected])

    **Krishna Hitesh (Woxsen University,[email protected])

    ***Neelam Kumari, Dublin Business School, Ireland

    Chapter 7: Operations Management in Indian Premier League


    *Rekulakunta Greeshma (Woxsen University, [email protected])

    **Boggarapu Sudeep Gupta (Woxsen University, [email protected])

    ***Kalluri Poorvaj (Woxsen University, [email protected])

    ****Chinna Swamy Dudekula, Northumbria University, Newcastle



    *Guda Vineeth Reddy, Woxsen University, Hyderabad, India.

    *Zita Zoltay Paprika, Corvinus University, Budapest, Hungary.

    *Dr Hemachandran K, Woxsen University, Hyderabad, India.

    **Hitesh Kumar Devaki, Woxsen University, Hyderabad, India



    *Divya Gutti, MBA – Operations Management & Marketing Management and Student of Woxsen university.

    **Goda Vardhini Yadav, MBA- Finance Management & Marketing Management and Student of Woxsen university.

    ***Harshitha Kaja, MBA- Human resource Management & Marketing Management and Student of Woxsen university.

    ***Rajesh Kumar K V, Co-chairperson Centre of Excellence for sports Analytics and Management, Woxsen University

    Chapter 10: Metaverse: The pursuit to keep the human element intact in the media and entertainment industry.


    *Noyonika Sahoo, Woxsen University, [email protected]

    *Diya Gupta, Woxsen University, [email protected]

    *Dr.Kakoli Sen, Woxsen University, [email protected]

    Chapter 11: Role of AI and Automation in Virtual Recruitment


    *Keerthi Boddapati, MBA - Human Resources Management and Marketing Management Student Woxsen University.

    **Charan P V, MBA – Human Resources Management and Marketing Management Student, Woxsen University.

    Chapter 12:  Interplay of Artificial intelligence and Metaverse in HR             


    * Kundu Varshini Naidu (Woxsen University, [email protected])

    **Priyanka Reddy (Woxsen University, [email protected])

    ***Rajesh Kumar K. V., (Assistant Professor, AI Research Centre, & Co-Chairperson for Centre of Excellence for Sports Analytics and Management,Woxsen University, Hyderabad

    [email protected])

    Chapter 13

    Artificial intelligence and Fintech Industry– The Metaverse Adoption


    *Kondisetti Venkata Bhavana Woxsen University (Hyderabad), India

    *Hridya Koduri, Woxsen University (Hyderabad), India

    **Ezendu Ariwa, University of Wales Trinity Saint David.

    **Vishwa KD, Woxsen University (Hyderabad), India

    Chapter 14: The Metaverse Technology in Revolutionizing the Insurance Industry


    *Krishna Saraf (Woxsen University, [email protected])

    **Swagatika Mohapatro (Woxsen University, [email protected])

    ***Yamasani Keerthi Reddy (Woxsen University, [email protected])

    *** Neelam Kumari, Dublin Business School, Ireland.

    Chapter 15: Education & Metaverse


    *Sai Kiran Kadari Woxsen University, Hyderabad

    **Shashank Raj Gupta, Woxsen University, Hyderabad

    ***D Prithvi Raj, Woxsen University, Hyderabad

    ***Gabriel Kabanda, Senior Technical Advisor UNOPS - United Nations Office for Project Services

    Chapter – 16: The role of AI in decision making - Marketing strategies and how brands use IPL as a marketing platform.


    *S Veena Reddy – (Woxsen University, [email protected])

    *Sudhakar Reddy Nalamalapu – (Woxsen University, [email protected])

    **R Ramakrishna Reddy – (Woxsen University, [email protected])

    **Dr Rajesh Kumar K V – (Woxsen University, [email protected]

    Chapter 17: Metaverse in Public Sector


    *Tanveer Nayak, School of Business, Woxsen University, Kamkole, Hyderabad, Telangana.

    *Saransh Kalambele, School of Business, Woxsen University, Kamkole, Hyderabad, Telangana.

    Chapter 18: Application of Metaverse in the Automobile Industry


    *Bhavika Saraswat, Woxsen University, Hyderabad

    **Jai Kothari, Woxsen University, Hyderabad

    ***Geddam Annirudh, Woxsen University, Hyderabad

    ***Dr Sanjeev Ganguly, Woxsen University, Hyderabad

    Chapter – 19 AI and Human Cognizance


    *P.Sanjna(Woxsen University, [email protected])

    *D.Sujith(Woxsen University, [email protected])

    *K.Vinodh(Woxsen University, [email protected])

    *B.Vasavi(Woxsen University, [email protected])

    **Delukshi Shanmugarajah, Middlesex University, London, UK.

    Chapter 20: Emerging Trends of AI & Digital Transactions replacing Plastic Money in India


    *Jeevan Venkata Sai Gollapalli, Woxsen University, Hyderabad, Telangana.

    *Saransh Kalambele, Woxsen University, Hyderabad, Telangana.

    *Anurag Jain, Woxsen University, Hyderabad, Telangana.

    **Ezendu Ariwa, University of Wales Trinity Saint David.










    Dr. Hemachandran K has been a passionate teacher with 14 years of teaching experience and 5 years of research experience. A strong educational professional with a scientific bent of mind, highly skilled in AI & ML. After receiving a Ph.D. in the embedded system at Dr. MGR Educational & Research Institute, India. He started doing interdisciplinary research in AI. An open-ended positive person who has stupendous peer-reviewed publication records with more than 20 journals and international conference publications. He served as an effective resource person at various national and international scientific conferences. His editorial skills made him include as an editorial board member in numerous reputed SCOPUS / SCI journals. Dr. Raul Villamarin Rodriguez is the Pro-Vice-Chancellor, Woxsen University, and Dean of the School of Business at Woxsen University. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation applications in Human Resources. Fmr. Co-CEO at Irians Research Institute, a research institute specialized in the field of neuromarketing, AI, ML, market research, behavioral science, social research, and behavioral engineering. His areas of expertise and interest are Machine Learning, Deep Learning, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Knowledge Engineering, and Quantum Artificial Intelligence. He has experience and feels comfortable using Prolog, Java, C++, Python, R/RStudio, Julia, Swift, Scala, MySQL, and Spark, among others. He is a registered expert in Artificial intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission, a nominee for the Forbes 30 Under 30 Europe 2020 list, and an awardee in the Europe India 40 under 40 Leaders. Alongside this, he is a member of the GRLI Deans and Directors cohort. He has co-authored two reference books: "New Age Leadership: A Critical Insight" and "Retail Store" and has more than 70 publications to his credit. He is a weekly contributing writer to various magazines in the field of analytics and emerging technologies. Alongside this, he is a journal reviewer and associate editor in various publications such as IEEE.