5th Edition

The Campaign Manager
Running and Winning Local Elections




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ISBN 9780813348636
Published January 7, 2014 by Routledge
440 Pages

USD $48.95

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Book Description

Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. The Campaign Manager gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. Significant features of the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget.

Table of Contents

Preface -- How to Use This Handbook -- The Ten Commandments of Campaigning -- The Cardinal Sins of Campaigning -- Precinct Analysis: The Sinners, the Saints, and the Savables -- The Campaign Team and Volunteer Organization -- The Campaign Brochure -- Digital and Social Media -- Fundraising -- Lawn Signs -- Targeting Voters -- Media -- The Candidate -- The Issue-Based Campaign -- Getting Out the Vote (GOTV) -- The Campaign Plan -- After the Ball -- Afterword -- Conducting a Precinct Analysis -- Campaigning on a Shoestring

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