This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
Table of Contents
Figures. Tables. Contributors. Preface. 1. Firms: Strategy and Changing Environments Marc de Smidt and Egbert Wever. 2. IBM: The Corporate Chameleon Tim Kelly and David Keeble. 3. Philips: A Global Electronics Firm Restructures its Homebase. 4. Standard Elektrik Lorenz: Introducting CAD into a Telecommunications Firm: Its Impact on Labour. Martina Fuchs and Eike Schamp. 5. Goodman Fielder Wattie: Good Food World-wide? Internationalization and Performance. 6. ccFriesland: Spatial Dynamics Within A Dynamic Company Egbert Wever. 7. MacMillan Bloedel: Corporate Restructuring and Employment Change Trevor Barnes, Roger Hayter, and Eric Grass. 8. Nissan Motor Company: Stages of International Growth, Locational Profile, and Subcontracting in the Tokyo Region. Atsuhiko Takeuchi. 9. Volvo: The Organization of Works: A Determinant of the Future Location of Manufacturing Enterprises Claes Alvastam and Kajsa Ellegard. 10. Daewoo: Corporate Growth and Spatial Organization Sam Ock Park. 11. The Geography of Enterprise: Elements of a Research Agenda. Peter Dicken. Index.