1st Edition

The Corporate Media Toolkit Advanced Techniques for Producers, Writers and Directors

By Ray DiZazzo Copyright 2017
    136 Pages 30 B/W Illustrations
    by Routledge

    136 Pages 30 B/W Illustrations
    by Routledge

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    This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development—project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction—author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it’s crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite.

    The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.


    1. Knowing What Works

    2. Sensibilities - The "Hidden" Essence

    3. Project Inception – The Needs Analysis

    4. The Script

    5. Preproduction

    6. Production

    7. Postproduction

    8. Approvals And Client Meetings

    9. A Summary


    Ray DiZazzo is the author of four other books on corporate media published by Focal Press, including Corporate Media Production (2003) and Directing Corporate Video (1993). He has also produced hundreds of corporate media projects and received numerous awards, including ITVA and Telly awards.

      "Ray’s hands-on approach to producing corporate videos is on the money. The more you have figured out the details of your production prior to your shoot, the more you can duck and weave when issues do arise – whether you’re tasked with fixing a sudden script or location problem, cutting around a poor actor’s performance, or dealing with an unforeseen video tape problem in Post. The result is a production that comes in under budget and meets your client’s objectives."

      —Ralph Phillips, Blue Monarch LA Productions

      "Ray DiZazzo's The Corporate Media Toolkit takes you on a real-life journey every writer, producer or director faces daily working on industrial videos. This book is easy to read and filled with many personal experiences and proven guidelines. I strongly recommend this book to anyone working in corporate videos today."

      —Jose Altonaga, Producer/Director, Altonaga Productions

      "Ray never lost sight of my motivation and goals for a project. His attention to detail and inclusion of my input created a trust that brought out the results we needed and wanted in a professional manner. Ray’s book readily captured my experiences with him, using a direct and simple approach to realizing my goals in a film format."

      —Chris L. Van Buren, Former Customer Relations Manager at GTE Telecommunications