The Cultural Dimension of Global Business: 7th Edition (Paperback) book cover

The Cultural Dimension of Global Business

7th Edition

By Gary Ferraro, Elizabeth K. Briody


304 pages

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Paperback: 9780205835591
pub: 2012-07-30
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Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.

The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.

Learning Goals

Upon completing this book readers will be able to:

  • Understand the interaction between global business and culture

  • Discuss comparative values and cultural differences

  • Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena

  • Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing

  • Identify strategies for coping with culture shock

Table of Contents


This text takes a unique four-step approach to studying the cultural environment of global business. It shows the reader how to:

Explore the relationship between the discipline of cultural anthropology, its central concept of culture, and the conduct of global business (ex. p. 24)

Become culturally self-aware in global business (ex. p. 30)

Build and maintain relationships through verbal and nonverbal communication (ex. p. 82, 126)

Understand global business processes using a cross-cultural perspective (ex. p. 149, 176)

Use cross-cultural scenarios to explore cultural similarities and differences (ex. p. 98, 134, 162)

Assessment — Chapter quizzes and flashcards offer immediate feedback and report directly to the gradebook.

Writing and Research — A wide range of writing, grammar and research tools and access to a variety of academic journals, census data, Associated Press newsfeeds, and discipline-specific readings help you hone your writing and research skills.

Career Footprint — This feature explores industry-related career profiles and helps students learn about various career options.

About the Authors

Gary Ferraro is an applied anthropologist who conducted research for extended periods of time in Kenya and Swaziland. He has served as a consultant/cross-cultural trainer for large organizations (USAID, the Peace Corps, the World Bank) and large international corporations such as IBM and G.E. Plastics. He currently works with businesses to help them cope with cultural differences at home and abroad.

Elizabeth K. Briody, founded Cultural Keys LLC was formerly the President of the National Association for the Practice of Anthropology. She is the co-author of Partnering for Organizational Performance with Robert T. Trotter, II (2008, Rowman and Littlefield).

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Anthropology / General
SOCIAL SCIENCE / Anthropology / Cultural