The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry, 1st Edition (Paperback) book cover

The Development of Scientific Marketing in the Twentieth Century

Research for Sales in the Pharmaceutical Industry, 1st Edition

By Jean-Paul Gaudillière

Routledge

288 pages

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pub: 2017-02-07
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Description

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

About the Series

Studies for the Society for the Social History of Medicine

Series Editors: David Cantor and Keir Waddington

Studies for the Society for the Social History of Medicine is concerned with all aspects of health, illness and medicine, from antiquity to the present. The series is a collaboration between Routledge and the Society for the Social History of Medicine (SSHM). The SSHM has pioneered the social history of medicine and interdisciplinary approaches to the histories of medicine, welfare, public health, demography, anthropology, sociology, social administration and health economics, and the book series reflects these interests.

Submissions are invited from established scholars and first-time authors alike. Prospective authors should send a detailed proposal with a rationale, chapter outlines and at least two sample chapters alongside a brief author’s biography and an anticipated submission date to the editors.

Edited collections:

David Cantor: cantord @ mail.nih.gov

Authored monographs:

Keir Waddington: waddingtonK @ cardiff.ac.uk

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Subject Categories

BISAC Subject Codes/Headings:
HIS000000
HISTORY / General
MED039000
MEDICAL / History