Although the scientific study of marketing is relatively new, certain aspects of it have been analyzed in considerable detail. A body of literature exists, for example, on the various phases of retailing and advertising. It is only in the last decade or two, however, that much attention has been given to the study of wholesalers and wholesaling. The field occupies an important place in the economy, and in this study of the development of the wholesaler in the United States, Bill Reid Moeckel provides the historical basis for understanding the present nature of the wholesaling business, with pointers for the future of the wholesaler and the wider retail economy in which it resides.
First published 1986.
‘A valuable and welcome undergraduate textbook.’ Environment and Planning
‘Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.’ Retail Distribution and Management
List of tables. List of charts. 1. Introduction 2. Wholesalers and Wholesale Markets in 1860 3. Growth and Development of Wholesale Trading Centres, 1860-1900 4. The Development of the Wholesale Merchant, 1860-1900 5. Agent Wholesalers 6. Particular Competitive Problems Encountered by the Wholesaler 7. Summary and Conclusions. Bibliography