184 pages | 51 B/W Illus.
This book provides an overview of different types of technologies and discusses their use to support coaching processes. It is based on an exploratory study which analyzed the online discussions on a 1,000-member strong online community of coaches and several interviews with coaches to understand coaches´ perceptions and practical experiences of working with technology.
The Digital Coach contains insights based on a comprehensive, exploratory research that hoped to contribute towards laying the groundwork for future empirical research in technology-assisted coaching. At the same time, the book offers information, insights and examples that can be readily used in coaching practice. Based on the developments in the field, the book provides suggestions about improving the usability of coaching software, and it offers reflections on how emerging technologies like immersive Virtual Reality, Augmented Reality and Artificial Intelligence might extend coaching practice. Whilst acknowledging the limitations and potential risks that may arise by integrating digital media in coaching, the book suggests that coaching success doesn´t only depend on media capabilities, but on the coach. The digital coach develops enhanced coaching skills and adapts coaching practice to the media in-use.
The book is dedicated to the coaching practitioner who uses digital media or who is considering doing so, and is relevant for coaching supervisors, buyers of coaching services, human resource professionals, and software designers.
"Rapidly developing technology is both a threat and an opportunity for coaches, so understanding and embracing technology is increasingly important in their practice. This book is an antidote to the dangers of sleepwalking into coaching redundancy." — David Clutterbuck, EMCC Ambassador and visiting professor, Henley Business School, UK
Introduction 1. Why digital coaching? 2. Coaching media: The technology landscape 3. Digital supporting tools 4. Emerging perspectives 5. The digital coach - Balancing media capabilities and coaching skills
Recent years have witnessed an ‘interpretive turn’ in marketing and consumer research. Methodologies from the humanities are taking their place alongside those drawn from the traditional social sciences. Qualitative and literary modes of marketing discourse are growing in popularity. Art and aesthetics are increasingly firing the marketing imagination. This series brings together the most innovative work in the burgeoning interpretive marketing research tradition. It ranges across the methodological spectrum from grounded theory to personal introspection, covering all aspects of the postmodern marketing ‘mix’, from advertising to product development, and embracing marketing’s principal sub-disciplines.