The Dynamics of Political Communication : Media and Politics in a Digital Age book cover
2nd Edition

The Dynamics of Political Communication
Media and Politics in a Digital Age

ISBN 9781138651654
Published October 23, 2017 by Routledge
512 Pages

SAVE ~ $17.99
was $89.95
USD $71.96

Prices & shipping based on shipping country


Book Description

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters.

Inside this Second Edition you’ll find:

  • Expanded discussion of conceptual problems, communication complexities, and key issues in the field.
  • New examples, concepts, and studies reflecting current political communication scholarship.
  • The integration of technology throughout the text, reflecting its pervasive role in the political spectrum.

Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.

Table of Contents



Part One: Foundations Chapter 1: Introduction to Political Communication

Chapter 2: Philosophy, Democracy, and Political Communication

Part Two: Political Communication Concepts and Effects

Chapter 3: The Study of Political Communication

Chapter 4: Media and Political Knowledge

Chapter 5: Contemporary Political Socialization

Chapter 6: Setting and Building the Agenda

Chapter 7: Framing

Part Three: Communication and the Presidential Election Campaign

Chapter 8: Presidential Election Campaigns Past and Present

Chapter 9: Examining the Conundrums of Political News Bias

Chapter 10: Political News, Polls, and the Presidential Campaign

Chapter 11: Presidential Nominations in the Media Age Part Four: Political Persuasion

Chapter 12: Persuasion in the Presidential Campaign and the White House

Chapter 13: Political Advertising in Presidential Campaigns

Chapter 14: Presidential Debates


View More



Richard M. Perloff, Professor of Communication, Political Science, and Psychology at Cleveland State University, has a very successful persuasion textbook with Routledge, now in its sixth edition (2017), as well as an earlier scholarly text on political communication (1998). He is well-known for his scholarship on the third-person effect and theoretical integrations of media influences. A Fellow of the Midwest Association of Public Opinion Research, Perloff has been on the faculty at Cleveland State University since 1979 and served as director of the School of Communication from 2004–2011. Taking scholarship to the public arena, he has had many letters to the editor of The New York Times and op-ed columns for The Cleveland Plain Dealer. He is an inveterate follower of political communication, reading the news each day in a coffee shop following a morning swim.


"Somehow, Perloff has managed to make it look easy yet again. In Dynamics of Political Communication, he offers a reflection on our field that is entertaining and accessible, yet simultaneously firmly rooted in the latest political communication research from around the globe. Students will enjoy learning about the most important concepts from our field today –through colorful anecdote, self-reflective questions, and references to everything from House of Cards and Saturday Night Live to Anthony Weiner’s sexting scandals.  What’s not to like?"

-Dannagal G. Young, Associate Professor of Communication and Researcher with the Center for Political Communication.  University of Delaware


"Rick Perloff has a firm grasp on theory and research in the area of political communication and provides a masterful treatment of this key aspect of contemporary society. The competing visions of Hillary Clinton and Donald Trump as they fought for the Oval Office in 2016 sharply underline why it is vital to understand political communication."

-William L. Benoit, Professor of Communication Studies, Ohio University.


"I highly recommend this well organized, comprehensive, accessible, theoretically-driven introduction to political communication."

-Dr. Kathleen Hall Jamieson, University of Pennsylvania


"In Richard Perloff’s The Dynamics of Political Communication we had one of the very best political communication textbooks – a volume well-grounded in relevant theory and conversant with the wide-ranging research findings that inform our understanding of politics and communication. His second edition updates our knowledge of the rapidly changing political communication landscape while preserving the substantial strengths of his original work. This book will help our students become more informed – and hopefully more engaged – citizens."

-Mitchell S. McKinney, Director, Political Communication Institute, University of Missouri