The Economics of Quality, Grades and Brands (Routledge Revivals): 1st Edition (Hardback) book cover

The Economics of Quality, Grades and Brands (Routledge Revivals)

1st Edition

By Peter Bowbrick


344 pages

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Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.

Table of Contents

List of figures; List of tables; Introduction; 1. What is quality? 2. The product as a variable 3. What are brands and grades 4. What is search? 5. Brands as search 6. Sorting 7. Uniformity 8. Grades and search 9. Compulsory minimum standards: good or bad? 10. Price as an indicator of quality 11. Market effects 12. The costs of producing quality 13. The time dimension 14. Subjective attributes and objective characteristics 15. Errors in characteristics theory 16. The misuse of hedonic prices and costs 17. Approaches to the economics of quality; Notes; Bibliography; Name index; Subject index

About the Series

Routledge Revivals

Are there elusive titles that you need and have been trying to source for years but thought that you would never be able to find?

Well this may be the end of your quest – here is a fantastic opportunity for you to discover past brilliance and purchase previously out of print and unavailable titles by some of the world’s most eminent academic scholars.

Drawing from over 100 years of innovative, cutting-edge publishing, Routledge Revivals is an exciting programme whereby key titles from the distinguished and extensive backlist of the many acclaimed imprints associated with Routledge will be re-issued.

The programme draws upon the illustrious backlists of Kegan Paul, Trench & Trubner, Routledge & Kegan Paul, Methuen, Allen & Unwin and Routledge itself.

Routledge Revivals spans the whole of the Humanities and Social Sciences, and includes works by some of the world’s greatest thinkers including Emile Durkheim, Max Weber, Simone Weil, Martin Buber, Karl Jaspers and Max Beloff.

If you are interested in Revivals in the Behavioral Sciences, please visit

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Advertising & Promotion
BUSINESS & ECONOMICS / Marketing / Industrial
BUSINESS & ECONOMICS / Quality Control
BUSINESS & ECONOMICS / Economics / General
BUSINESS & ECONOMICS / Corporate & Business History