This essential reference for photography students explains how to become part of the professional community. By defining professional photography today, and exploring what is expected of professional photographers, the book demystifies this often-misunderstood and misjudged career track. The easily accessible text provides readers with valuable information, inspiration, and education on topics including developing your photographic voice, finding your area of specialization, exploring the moving image, building a website, and understanding self-presentation, promotion, legal aspects, and marketing. It also features inspirational projects for students to embark on their education in photography.
"Scott is well placed to advise young students on the ins and outs of getting started as a pro. He has a wealth of experience in the industry from art directing and magazine editing to shooting as a professional photographer and lecturing. There are some gems of useful information and invaluable advice buried in this book…" - Professional Photography
Chapter One: What Is Professional Photography?
Chapter Two: What Makes a Professional Photographer?
Chapter Three: How to Find Your Photographic Voice
Chapter Four: Understanding the Photography Business
Chapter Five: Going It Alone and Where Do You Fit?
Chapter Six: The Importance of the Moving Image
Chapter Seven: The Twenty-First Century Professional Photographer