The Essentials of Business Research Methods: 3rd Edition (Paperback) book cover

The Essentials of Business Research Methods

3rd Edition

By Joe F. Hair Jr., Michael Page


494 pages | 36 B/W Illus.

Look Inside
Purchasing Options:$ = USD
Paperback: 9780765646132
pub: 2015-08-27
SAVE ~$27.00
Hardback: 9781138859920
pub: 2015-09-16
SAVE ~$45.00
eBook (VitalSource) : 9781315716862
pub: 2015-08-14
from $67.50

FREE Standard Shipping!


Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.

This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

Table of Contents

Preface Part I: Introduction1. Business Research for The Twenty-First Century 2. Overview of the Research Process 3. Ethics in Business Research Part II: Beginning the Research 4. Defining the Research Problem and Reviewing the Literature 5. The Nature and Sources of Secondary Business Data 6. Conceptualization and Research Design Part III: Sampling and Data Collection 7. Sampling Approaches and Considerations 8. Methods of Collecting Primary Data 9. Measurement and Scaling 10. Questionnaire Design Part IV: Analysis and Interpretation of Data 11. Basic Data Analysis for Qualitative Research 12. Basic Data Analysis for Quantitative Research 13. Testing Hypotheses in Quantitative Research 14. Examining Relationships Using Correlation and Regression 15. Other Multivariate Techniques Part V: Communicating the Results 16. Reporting and Presenting Research

About the Authors

Joe F. Hair is a professor of business administration at Coles College, Kennesaw State University, USA.

Mary Celsi is a professor of marketing at California State University, USA.

Arthur Money is a professor at Henley Management College at the University of Reading, UK.

Phillip Samouel is a professor of multivariate data analysis, theory of the firm, and managerial and business economics at Kingston University of London, UK.

Michael Page is the Provost and Vice President for Academic Affairs at Bentley University, USA and professor of finance and management, as well as Professor Extraordinaire at Stellenbosch Business School, South Africa.

Subject Categories

BISAC Subject Codes/Headings:


Instructor Resources
To gain access to the instructor resources for this title, please visit the Instructor Resources Download Hub.
You will be prompted to fill out a registration form which will be verified by one of our sales reps.