The Genome Incorporated: Constructing Biodigital Identity, 1st Edition (Hardback) book cover

The Genome Incorporated

Constructing Biodigital Identity, 1st Edition

By Kate O'Riordan


164 pages

Look Inside
Purchasing Options:$ = USD
Hardback: 9780754678519
pub: 2010-05-28
SAVE ~$33.00
eBook (VitalSource) : 9781315557793
pub: 2016-03-09
from $28.98

FREE Standard Shipping!


The Genome Incorporated examines the proliferation of human genomics across contemporary media cultures. It explores questions about what it means for a technoscience to thoroughly saturate everyday life, and places the interrogation of the science/media relationship at the heart of this enquiry. The book develops a number of case studies in the mediation and consumption of genomics, including: the emergence of new direct-to-the-consumer bioinformatics companies; the mundane propagation of testing and genetic information through lifestyle television programming; and public and private engagements with art and science institutions and events. Through these novel sites, this book examines the proliferating circuits of production and consumption of genetic information and theorizes this as a process of incorporation. Its wide-ranging case studies ensure its appeal to readers across the social sciences.


'The Genome Incorporated: Constructing Biodigital Identity provides a refreshingly detailed investigation of how human genomics is being taken up and of the everyday ways through which people are being incorporated into it. It is a fascinating book and an important contribution to technoscience studies, media studies, and cultural studies.' Maureen McNeil, Lancaster University, UK 'In The Genome Incorporated, Kate O’Riordan produces an intersecting collection of rich and multi-layered case studies through the flexible and sensitive application of diverse methods at a range of contemporary media sites. Her attention to specificity, in production, consumption and circulation, undercuts simplistic assumptions about the genomicisation of everything and resists both utopian and dystopian versions of technological determinism.' Joan Haran, Cardiff University, UK

Table of Contents

Contents: Introduction; The genome and me: incorporating personal publics; Reality genomics: DNA testing and reality television genres; Imaginative incorporation: art and genomics; Identities: incorporating sexuality in the genome; Conclusion; Bibliography; Index.

About the Author

Kate O'Riordan is Senior Lecturer in Media and Film, University of Sussex, UK

About the Series

Theory, Technology and Society

Theory, Technology and Society
Theory, Technology and Society presents the latest work in social, cultural and political theory, which considers the impact of new technologies on social, economic and political relationships. Central to the series are the elucidation of new theories of the humanity-technology relationship, the ethical implications of techno-scientific innovation, and the identification of unforeseen effects which are emerging from the techno-scientific organization of society. With particular interest in questions of gender relations, the body, virtuality, penality, work, aesthetics, urban space, surveillance, governance and the environment, the series encourages work that seeks to determine the nature of the social consequences that have followed the deployment of new technologies, investigate the increasingly complex relationship between 'the human' and 'the technological', or addresses the ethical and political questions arising from the constant transformation and manipulation of humanity.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Anthropology / General