The Global Beauty Industry: Colorism, Racism, and the National Body, 1st Edition (Paperback) book cover

The Global Beauty Industry

Colorism, Racism, and the National Body, 1st Edition

By Meeta Jha


134 pages | 16 B/W Illus.

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Purchasing Options:$ = USD
Paperback: 9781138839434
pub: 2015-09-17
Hardback: 9781138188419
pub: 2015-10-05
eBook (VitalSource) : 9781315733432
pub: 2015-09-16
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The Global Beauty Industry is an interdisciplinary text that uses beauty to explore topics of gender, race, class, colorism, nation, bodies, multiculturalism, transnationalism, and intersectionality. Integrating materials from a wide range of cultural and geo-political contexts, it coalesces with initiatives to produce more internationally relevant curricula in fields such as sociology, as well as cultural, women's/gender, media, and globalization studies.

Table of Contents

1. The Miss America Beauty Pageant: Race and Nation-Making 2. Black is Beautiful anti-racist Beauty Aesthetic and Cultural Resistance 3. Globalization, Indian Beauty Nationalism, and Colorism: Class, Caste and Gender Stratification 4. Chinese Femininity, Beauty Economy, Cosmetic Surgery 5. Conclusion: A Complex model of Beauty Resistance

About the Author

Meeta Rani Jha is a feminist sociologist and an anti-racist activist. She is a scholar-in-residence at Beatrice Bain Research Group (BBRG) in the Gender and Women’s Studies Department at the University of California, Berkeley, US. She has taught sociology, globalization, transnational feminist cultural studies, critical race, ethnicity, and media studies at a number of universities in the San Francisco Bay area (currently at the University of San Francisco, US) and in London. For a long time she was a community organizer on issues of racial discrimination, low pay, migration, domestic violence, and homeworking in the UK.

About the Series

Framing 21st Century Social Issues

The goal of this new, unique Series is to offer readable, teachable "thinking frames" on today’s social problems and social issues by leading scholars, all in short 60 page or shorter formats, and available for view on

For instructors teaching a wide range of courses in the social sciences, the Routledge Social Issues Collection now offers the best of both worlds: originally written short texts that provide "overviews" to important social issues as well as teachable excerpts from larger works previously published by Routledge and other presses.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Sociology / General