The Global Foundations of Public Relations
Humanism, China and the West
- Available for pre-order. Item will ship after September 23, 2021
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.
As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally.
This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.
Table of Contents
Robert E. Brown, Burton St. John III, Jenny Zhengye Hou
Chapter 1. The Western Rationales for Public Relations: The Engineering of Human Interactions
Burton St. John III
Chapter 2. Ancient Chinese Roots
Chapter 3. History and Legitimacy in the West: Public Relations Aesthetics from Hippocrates to Luis Buñuel
Jordi Xifra and Maurici Jiménez
Chapter 4. The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations
Jenny Zhengye Hou
Chapter 5. Turning to Humanism: Merchants, Guilds and Managed Public Communication in Medieval Europe and Middle Period China
Chapter 6. Toward a New Dawn of Public Relations: With Charity Toward All
Donn James Tilson
Chapter 7. Crisis Communication in China
Joanne Chen Lyu and Peiyi Huang
Chapter 8. Crisis Communication and Humanism in Nigeria: Challenges and Opportunities
Chapter 9. Public Relations and the Performance of Everything
Chapter 10. Humanistic Turn: A New Home for Public Diplomacy?
Chapter 11. A Humanistic Turn of Place Branding in Public Relations: From Marketing to Social Science and Sustainability Perspective
Chapter 12. A New Model of Humanistic PR: The Social Business
A Conversation with Robin Low
Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College.
Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA.
Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy.