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The Global Foundations of Public Relations
Humanism, China and the West



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ISBN 9780815372486
September 23, 2021 Forthcoming by Routledge
232 Pages 1 B/W Illustrations

 
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Book Description

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally.

This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.

Table of Contents

Introduction  
Robert E. Brown, Burton St. John III, Jenny Zhengye Hou

Chapter 1. The Western Rationales for Public Relations: The Engineering of Human Interactions
Burton St. John III

Chapter 2. Ancient Chinese Roots 
Mingsheng Li

Chapter 3. History and Legitimacy in the West: Public Relations Aesthetics from Hippocrates to Luis Buñuel
Jordi Xifra and Maurici Jiménez

Chapter 4. The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations
Jenny Zhengye Hou

Chapter  5.  Turning to Humanism: Merchants, Guilds and Managed Public Communication in Medieval Europe and Middle Period China
Simon Moore

Chapter 6. Toward a New Dawn of Public Relations: With Charity Toward All
Donn James Tilson

Chapter 7. Crisis Communication in China  
Joanne Chen Lyu and Peiyi Huang 

Chapter 8. Crisis Communication and Humanism in Nigeria: Challenges and Opportunities
Amiso George

Chapter 9. Public Relations and the Performance of Everything
Johanna Fawkes

Chapter 10. Humanistic Turn: A New Home for Public Diplomacy?
Efe Sevin

Chapter 11. A Humanistic Turn of Place Branding in Public Relations: From Marketing to Social Science and Sustainability Perspective
Chung-Shing Chan

Chapter 12. A New Model of Humanistic PR: The Social Business
A Conversation with Robin Low

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Editor(s)

Biography

Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College.

Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA.

Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy.