The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice, 2nd Edition (Paperback) book cover

The Global Public Relations Handbook, Revised and Expanded Edition

Theory, Research, and Practice, 2nd Edition

Edited by Krishnamurthy Sriramesh, Dejan Vercic


952 pages

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Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.


'Practitioners, scholars, and students of public relations, international communications, or global business will find this work invaluable… Highly recommended.' - CHOICE

'The book takes the reader on an impressive, comprehensive journey through political, economic, and cultural contexts of the global practice of public relations--continent by continent … From a variety of perspectives, this anthology is a "must read" for anyone interested in conducting a serious career in PR education.'

- Richard T. Cole, Journalism and Mass Communication Educator

Table of Contents



Mr. Koichiro Matsuura, Director-General, UNESCO



Krishnamurthy Sriramesh

Section 1: Global Public Relations: Conceptual Framework

1 A Theoretical Framework for Global Public Relations Research and Practice

Krishnamurthy Sriramesh and Dejan Vercic

2 Political Economy and Public Relations

Sandra Duhe and Krishnamurthy Sriramesh

3 Culture and Public Relations

Krishnamurthy Sriramesh

4 The Mass Media and Public Relations

Krishnamurthy Sriramesh and Dejan Vercic

5 Activism and Public Relations

Jeong-Nam and Krishnamurthy Sriramesh

Section 2: Asia and Australasia

6 Public Relations in Australasia: Friendly rivalry, Cultural diversity and a Global focus

Judy Motion, Shirley Leitch, and Simon Cliffe

7 An Overview of Public Relations in Japan and the "Self-Correction" Concept

Takashi Inoue

8 Professionalism and Diversification: The Evolution of Public Relations in South Korea

Yungwook Kim

9 Becoming professionals: A portrait of public relations in Singapore

Constance Chay-Nemeth

10 Public Relations in Mainland China: An Adolescent with growing pains

Ni Chen and Hugh Culbertson

11 Sharing the Transformation: Public Relations and the UAE Come of Age

Badran Badran, Judy Turk, and Timothy Walters

12 Public Relations in Palestine: Inside and Out

Rhonda Zaharna and Jane Masri

13 The Israeli Public Relations Experience: Nation building and Professional Values

Margalit Toledano and David McKie

Section 3: Africa

14 The Nature and Status of Public Relations in Africa

Chris Skinner and David Mersham

15 Public Relations in Nigeria

Eric Koper

16 The Status of Public Relations in Kenya

Peter Oriare Mbeke

17 Public relations in South Africa: From rhetoric to reality

Ronel Rensburg

18 Public Relations in Egypt: Practices and Obstacles

Kevin Keenan

Section 4: Europe

19 The United Kingdom: Advances in Practice in a Restless Kingdom

J. White, D. Moss, Jacquie L’Etang

20 From "literary bureaus" to a modern profession: The Development and Current Structure of Public Relations in Germany

Guenter Bentele and Stefan Wehmeier

21 Public Relations in Norway: Communication in a Small Welfare State

Oyvind Ihlen

22 Public Relations in the Polder: The Case of the Netherlands

Betteke van Ruler

23 Public Relations in Sweden: A Strong Presence, Increasing in Importance

Bertil Flodin

24 Public Relations in Italy: Masters of Ceremony in a Relational Society

Toni Muzi Falconi

25 Public Relations in an Economy and Society in Transition: The Case of Poland

Ryczard Lawniczak, Jacek Trebecski and Waldemar Rydzak

26 Public Relations in a Corporativist Country: The Case of Slovenia Dejan Vercic

27 Challenges of Revived Democracies: The rise of public relations in Romania

Adela Rogojinaru

28 A Hungarian Rhapsody: The evolution and current state of Hungarian public relations

Gyorgy Szondi

29 The Development of Public Relations in Russia: A Geopolitical Approach

Katerina Tsetsura

Section 5: The Americas

30 Public Relations in the United States: A Generation of Maturation

Larissa A. Grunig and James E. Grunig

31 A Different Country, A Different Public Relations: Canadian PR in the

North American Context

Fraser Likely

32 Public Relations in México: From amateurism to professionalism

María Antonieta Rebeil Corella, Alberto Monotya Martín del Campo, Jorge A. Hidalgo Toledo

33 Overview of Public Relations in South America

Maria Aparecida Ferrari

34 Public Relations in Brazil: Practice and Education in a South American Context

Juan Carlos Molleda, Andréia Athaydes, Vivian Hirsch

35 Public Relations in Chile: Searching for Identity Amid Imported Models

Maria Aparecida Ferrari

Section 6: International public relations: Key dimensions and actors

36 Transnational Public Relations by Foreign Governments

Michael Kunczik

37 Public Relations of "Movers and Shakers:" Transnational Corporations

Dejan Vercic

38 Non-Governmental Organizations and International Public Relations

Ana Taklac & Jurica Pavicic

39 Public Relations, Public Diplomacy, and Strategic communication

Mark van Dyke & Dejan Vercic

40 Sustainable Development in Sub-Saharan Africa: A Communication Ethic for the Global Corporation

Cornelius B. Pratt

41 Managing Your Global Reputation: The Public Relations Agency

Michael Morley

42 Public Information in the UNESCO: Progress Toward a Strategic Role

Vincent Defourny

43 The United Nations Department of Public Information: Intractable Dilemmas and Fundamental Contradictions

Seth Center


44 The Missing Link: Multiculturalism and Public Relations Education

Krishnamurthy Sriramesh

About the Editors

Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge.

Dejan Vercic, PhD, FCIPR is a partner at Pristop agency and Associate Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Public Relations
LANGUAGE ARTS & DISCIPLINES / Communication Studies