In The Green Leap to an Inclusive Economy, two leading thinkers, Stuart L. Hart and Fernando Casado Cañeque, challenge head on the two biggest issues facing humanity and the planet today: Inequality and Environmental Degradation. They present the new design thinking required for a more inclusive and sustainable economy which respects both people and planet.
Far from simply presenting the problems, this book offers insightful case studies that showcase the challenges and opportunities of base of the pyramid venturing in different geographical and cultural contexts, as well as providing a detailed description of the tools that have been proven to enhance the innovation of business models to address the issues. Through telling these stories, the authors provide a roadmap for how to make an inclusive and sustainable economy a reality, where opportunity and prosperity are available to more of the people that participate in the economy as workers, consumers, owners and the wider community, whilst addressing the risks to the natural capital we all depend on.
This book is essential reading for anyone looking to accelerate the development of an inclusive business for the benefit of society and the planet, as well as those involved in the study and research of the base of the pyramid and sustainable business solutions.
Table of Contents
Chapter One: Introduction and Conceptual framework
Chapter Two: Towards a new framework for Inclusive Design Thinking
Chapter Three: Towards a new concept of sustainable production
Chapter Four: Towards new models of inclusive distribution
Chapter Five: Towards new innovative recycling systems
Chapter Six: Towards new models of empowerment through access to opportunities
Chapter Seven: Towards enabling ecosystems for an inclusive local economy
Chapter Eight – Towards new frameworks for inclusive and sustainable business
Fernando Casado Cañeque is Founder and Director of the Centre of Partnerships for Development (GlobalCAD), Spain, and Principal and Knowledge Steward of the BoP Global Network.
Stuart L. Hart is Professor and the Steven Grossman Endowed Chair in Sustainable Business at the University of Vermont Business School, USA. He is also the Samuel C. Johnson Chair Emeritus in Sustainable Global Enterprise, USA, and Professor of Management Emeritus at Cornell University’s Johnson School of Management, USA. He is a Founder of the BoP Global Network.
"Global poverty and environmental degradation are two of the greatest challenges facing our society. Fernando Casado Caneque and Stuart Hart remind us that one can’t be solved without addressing the other. Business can and must play a greater role in the transformation to inclusive green growth, and this book presents a new and important toolkit for leaders, innovators, and entrepreneurs seeking to take this leap."
Ted London, Ross School of Business & William Davidson Institute, University of Michigan
"Hart and Casado outline an exciting paradigm for future innovation by explicitly connecting the challenges of environmental sustainability and social justice. Better yet, they offer frameworks and global cases studies to inspire firms of all sizes to play their part."
Deepa Prahalad, design strategist, co-author Predictable Magic, Thinkers50 India