The High Cost of Low Morale...and what to do about it: 1st Edition (Paperback) book cover

The High Cost of Low Morale...and what to do about it

1st Edition

By Carol Hacker

CRC Press

280 pages

Purchasing Options:$ = USD
Paperback: 9781574440980
pub: 1997-04-03
Hardback: 9781138463646
pub: 2017-12-21

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While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and extremely important factors such as profits, efficiency, quality, and productivity. Low morale and its costliest indicator, high turnover, can be a tremendous drain on a company's finances. Managers often view morale as mysterious and unpredictable, when in fact it is a measurable, controllable expense. The High Cost of Low Morale explores the underlying causes of low morale and offers you field-proven, practical methods for increasing morale and reducing turnover in your organization.


"Carol's book is an invaluable tool that offers numerous powerful ideas for reducing turnover and keeping employees feeling good about putting forth their best efforts."

-Fran Tarkenton

"The prevailing culture among business leaders throughout the world today is one of acceptance; acceptance that employees will be disinterested, disconnected and (eventually) disowned. Carol Hacker stands at the gate and says 'no'. She believes (correctly) that morale 'counts' and that investing in people has far reaching and significant implications."

-Allen J. DeNiro, Corporate V.P. Human Resources, Turner Broadcasting System, Inc.

"Looking for a practical, down-to-earth guide to being a better manager? Read it! Want to be a leader everyone works hard for? Live it!"

-Joan Lloyd, Author, Syndicated Columnist, "Joan Lloyd at Work"

Every company and industry that I am aware of today is faced with the challenge of achieving competitive advantage through the people in the organization at a time when employment insecurity and apathy are at an all time high. This no-nonsense, easy-to-read book is filled with great ideas for anyone who manages people. Carol Hacker truly understands what it takes to reduce the high cost of low morale as she has experienced many of the challenges facing business leaders today and she shares these with her readers."

-David W. Conell, Dean, Southern Company College

Table of Contents


Pin the Tail on the Donkey (Make Good Hiring Decisions)

Plan for Retention

Forecast Staffing Needs

Develop Recruitment Sources

Know What You're Looking For

Become A Skilled Interviewer

Measure Against Job Requirements

Look For Versatility

Be Sure They're Willing As Well As Able

Test Them

Hold Auditions

Make Commitment Possible

Start With Quality Employees

Be Selective

Seek People-Oriented Leaders

Hire People Who Are Better Than You

Try Team Interviewing

Troubleshoot Recruitment Problems

Avoid the "Mirror Test"

Consider Internal Candidates

Hire for Today's Generation

Check References

Make Sound Hiring Decisions

Up Your Attitude (A Good Attitude = High Morale)

Enjoy What You Do

Don't Waste Time On Negative Thoughts

Find Ways To Learn New Things

Demonstrate The Work Ethic You Expect

Start Each Day With A Positive Thought

Helping Others Helps Yourself

Set Your Mental Barometer

Even When You Don't Feel Like It

Find A Release

Don't Air Your Dirty Laundry

Find Your Creative Attitude

Make It Easy On Yourself

Live By A Personal Mission Statement

Stay Physically And Mentally Fit

Don't Take Life Too Seriously

Set Goals

Associate With Positive People

Talk To Yourself

Why Not You?

Once Upon A Time

Reward Yourself

Pygmalion's Fair Lady (The Power of Expectation)

Remember Clementine

Start With Number One

"Give Me No Choice"

There's More Than One Way …

Recognize The Family

Structure Positive Situations

It's All In Your Mind

Do What Failures Are Afraid To Do

Dream Impossible Dreams

Make Them Feel Special

Recognize Assets

Keep Them On Your Radar Screen

Offer Approval And Acceptance

Lift Self-Imposed Limitations

Take The Bull By The Horns

Have A Game Plan

On My Honor …

Nothing Happens 'Til Somebody Sells

Get Out Of The Way

And They Wiped Their Minds Clear

Ma Bell Did It (Communicate)

"Mission Possible"

Think It Over …

Give Criticism In The Helping Spirit

Make Learning Easy

Stay "Checked In"

Share The Vision

Try Toastmasters

Be Accessible

Give Everyone A Say

Speak From The Heart

Make Them Decision Makers

Clarify Expectations

Keep Them Informed

Encourage Feedback

Explain The "Why"

Build The Listening Habit

Use Humor To Get Your Message Across

Consider A Survey

Use Performance Appraisals As Communication Tools

Take Inventory

Try "Rolestorming"

Why So You See It That Way?

Hear What Employees Are Not Saying

Don't Discourage Small Talk

Ch-Ch-Ch-Change (Take Charge Of Change)

Offer "Inplacement"

Ask For Advice

Take Care Of The "Me" Issues

Get Resistance To Change Out In The Open

Little Things Make A Difference

Validate the Positive Results Of Change

Delegate - Especially During Change

Get Buy-In

Plan For The Change Reaction

Think Like "One" Company

Beat The Downside Of Downsizing

Anticipate Highs And Lows

Acceptance Is A Four-Stage Process

Give Them Time

Reinvest In Employees


Change Comes In Familiar Packages

Get 'Em Psyched (Build Fun Into Your Organization)

Consider An R&R Fund

Learn To Have Fun

Show Appreciation

Give Us This Day

Provide Education As An Incentive

Reward Them When They Least Expect It

Get Casual

Make Safety Count

Host A Gag Nite

Offer Them "Hidden Paychecks"

Name Your Customer

Count On Retirees

Modify The Nature Of The Work

Be There To Greet Them

The 1212 Club

Do Something Extra To Reward Dedication

Consider Sabbatical Leave

One Million Dollars For Your Thoughts

It's In The Cards

Create Olympic Performance Events

The Leader Of The Band

Help Them Regain The Spirit

Give Them Ownership

Who's On First (Is it Leadership Or Is It Management)

Offer Small Rewards

Be A Coach, Not A Cop

Be Flexible

Learn From The Past

Reward Risk-Taking

Don't Be A Pretender

Rechart Career Paths

Teach Them The Business

No Matter How Good The Product …

Don't Leave Them Behind

Develop Tomorrow's Leaders

Be Sure They Get What They Need

20/20 Vision

Make It Informal But Meaningful

Link Training To Corporate Initiatives

If You Were Expecting A Package …

Consider A Mentor Program

Show Them How

Value Employees From Day One

"Leadership 2000"

Environment Makes The Difference

Don't View Training As An Expense

Consider Apprenticeships


Appendix A



Index by Company

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Human Resources & Personnel Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Quality Control