1st Edition
The History of Mitsubishi Corporation in London 1915 to Present Day
By Pernille Rudlin
Copyright 2000
256 Pages
by
Routledge
256 Pages
by
Routledge
258 Pages
by
Routledge
Also available as eBook on:
The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. With the slowdown in Japanese... Read more
Introduction 1. The lead up to 1915: from domestic shipping to international shipbuilding 2. 1915-1920: an apprenticeship in international commerce 3. 1921-1930: survival through international diversification 4. 1931-1941: nationalism, trade friction and decline 5. 1947-1960: securing resources to rebuild Japan 6. 1961-1970: growing with the Japanese economy 7. 1971-1980: supporting Japan's foreign investment 8. 1981-1990: responding to globalisation 9. The 1990s and beyond: representing Japan in a globalising world
Biography
Pernille Rudin worked for the Mitsubishi Corporation for nine years, in both London and Tokyo. She is a graduate of Oxford University and Insead Business School, and co-author of Kaishano Nakano Gaikokujin (Outsiders inside the Japanese Company).
'There is much to admire in this study...Rudlin has done her homework very well indeed.' - Business History
