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The History of Public Relations: A Global Approach


About the Series

The history of public relations (PR) has received limited attention over the years. Publications on the topic have been few and far between, while researchers and practitioners struggle to classify historical themes in PR. This series addresses that issue directly with the publication of eight separate books, each focusing on one of the most popular historical themes of PR as presented at the International History of Public Relations Conference (IHPRC). The project will make a major contribution to the history and historiography of PR, creating new knowledge and providing fresh perspectives to understanding the discipline. It will be the first to bring forward these different, sometimes alternative and culturally diverse, histories of public relations in a single format.

The History of Public Relations: A Global Approach series is for:

    • researchers of marketing communications disciplines with a focus in communication, PR or political communication
    • advanced students of marketing communications disciplines with a major in communication or PR
    • academics in the field of communication who are interested in teaching or researching PR
    • practitioners wishing to understand the history of PR in order to enrich their practice of the discipline.

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Women in PR History

Women in PR History

1st Edition

Forthcoming

Anastasios Theofilou
December 30, 2020

The history of PR has received limited attention over the years, and especially the role of women in PR has been an "untold" story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant ...

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