The History of the Vespa: An Italian Miracle, 1st Edition (Hardback) book cover

The History of the Vespa

An Italian Miracle, 1st Edition

By Andrea Rapini

Routledge

134 pages | 11 B/W Illus.

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Hardback: 9780367077549
pub: 2019-01-29
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Description

Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.

Table of Contents

Introduction

1. On the Wings of the Empire

2. The Genesis of the Vespa

3. Reconstruction

4. Workers

5. The Spectacle of the Vespa

6. Global Vespa

Conclusion

About the Author

Andrea Rapini is Assistant Professor at the University of Modena and Reggio Emilia.

About the Series

Routledge Studies in Cultural History

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Subject Categories

BISAC Subject Codes/Headings:
HIS000000
HISTORY / General
HIS020000
HISTORY / Europe / Italy
HIS037070
HISTORY / Modern / 20th Century
HIS054000
HISTORY / Social History