The Human Side of Intranets: Content, Style, and Politics, 1st Edition (Paperback) book cover

The Human Side of Intranets

Content, Style, and Politics, 1st Edition

By Jerry W. Koehler, Thom Dupper, Marvin D. Scaff, Fred Reitberger, Patti Paxson

CRC Press

272 pages

Purchasing Options:$ = USD
Paperback: 9781574441758
pub: 1997-10-27
Currently out of stock

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Intranets have changed the way organizations around the world communicate. Many business people are intimidated by this technological revolution-but they need not be! The Human Side of Intranets guides you through the daunting task of transforming communication within your business. This book is for every non-technical person charged with the task of creating or contributing to a company intranet system. It goes through the process step-by-step, from initial concept to launch and beyond.

The Human Side of Intranets avoids information overload, addressing three critical dimensions of creating an effective and valuable intranet-content, style, and politics. It demonstrates how intranets are not about technology, but about people and the way they communicate. Real-world examples and proven tactics for problem-solving are given to show you the way. This book makes taking your company into the 21st century a manageable feat!

Table of Contents


Where Are We Today?

Challenges and Issues

Moving Toward Empowerment

The Promise of Technology

The Purpose of This Book

Content, Style, and Politics

The Human Side

Book Organization

Intranet Benefits

Intranet Springboards

Intranet Prerequisites

Online Advantages

Faster, Cheaper, and Easier

Who's Doing What? Case Studies

Are You Ready For Real Time Interaction?

Content Providers

Electronic Empowerment

What Happens to Traditional Communications Functions

Who Wins, Who Loses?

How Much Information Is Too Much?

Should Everyone Know Everything?

Hanging On To Information Power

The New Communications Model

The New Communications Roles

Managing Your Intranet

Managing Communication and Change

The Clash with Traditional Systems

Taking the Organization's Temperature

Managing an Effective Intranet Project

Intranet Technology

Transmission Control Protocol/Intranet Protocol (TCP/IP)

Domains and URLs

Standards and

Intranet Overview

How an Intranet Works

Connectionless Environment

Putting It All Together

Intranet Strategies

Establishing Realistic Goals


What Will Your Intranet Add to What There Is Now?

How Will the Site Grow?

Typical Site Rollout Plan

Determining Audiences

Surveying Communications Resources

What Is at Stake?

"Four Unnatural Acts"

Who Stands to Lose?

Reworking Strategic Communications Policies and Practices

Project Parameters

Planning Your Intranet

Inside or Outside-The Eternal Question

Allocation of Resources

Obtaining User Involvement

Surveying Available Resources

Understanding Nonlinear Information

Designing an Internal Linking Scheme

Selecting Appropriate Content

Building In Interactivity

Encouraging Feedback

Enlisting Management Support

Defining Responsibilities

Protecting Your Intranet from Copyright and Libel Violations

Designing Your Intranet

"Look-and-Feel" Issues

Establishing a Unique Look for Your Intranet

The Three Phase Approach to Site Style

The Limitations of Hypertext Markup Language (HTML)

Writing for On-Line Delivery

Intranet Content Providers

How Restrictive Do You Want to Be?

Establishing an On-Line Style Guide

Building Your Intranet

Building a Production Team

Where Do You Look for Staff?

Creative and Technical People Can Work Together

Typical Relationship Issues

The Content Function

What is Effective Online Content?

Where Do You Find Intranet Content?

Typical Development Work Flow

The Technical Function

Marketing Your Intranet

Not Just Another Newsletter

Educating and Evangelizing


Maintaining Your Intranet

Involving the Entire Organization


Keeping It Fresh

Responding to User Feedback

Recruiting and Training Content Providers

Recruiting and Training Online Discussion Hosts

A Model Intranet Site


Typical Intranet Elements

The Site Dynamics Intranet: A Case Study

"Eat Your Own Dogfood"

The Need

The Process





Home Page Features

Bottom Line

Common Intranet Mistakes

Failing to Build Initial Support

Weak Plan of Action

Setting Unrealistic Goals

Not Focusing on Users

Not Knowing the Technology

Failing to Encourage Interaction

Information Overload


Project Leader Doesn't Keep Up with the Technology

Failing to Keep a Fresh Face

Intranet Best Practices

Communications Objectives

Who is the Audience?

Developing Content


Measuring Results

Style Standards

Encouraging Interaction

Organizational Issues

Keeping the Site Fresh and Timely

Information Provider Issues

Glossary of Electronic Publishing Terms

Appendix: Intranet Battle Plan


Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Human Resources & Personnel Management
BUSINESS & ECONOMICS / Information Management
COMPUTERS / Information Technology