Intranets have changed the way organizations around the world communicate. Many business people are intimidated by this technological revolution-but they need not be! The Human Side of Intranets guides you through the daunting task of transforming communication within your business. This book is for every non-technical person charged with the task of creating or contributing to a company intranet system. It goes through the process step-by-step, from initial concept to launch and beyond.
The Human Side of Intranets avoids information overload, addressing three critical dimensions of creating an effective and valuable intranet-content, style, and politics. It demonstrates how intranets are not about technology, but about people and the way they communicate. Real-world examples and proven tactics for problem-solving are given to show you the way. This book makes taking your company into the 21st century a manageable feat!
Table of Contents
Where Are We Today?
Challenges and Issues
Moving Toward Empowerment
The Promise of Technology
The Purpose of This Book
Content, Style, and Politics
The Human Side
Faster, Cheaper, and Easier
Who's Doing What? Case Studies
Are You Ready For Real Time Interaction?
What Happens to Traditional Communications Functions
Who Wins, Who Loses?
How Much Information Is Too Much?
Should Everyone Know Everything?
Hanging On To Information Power
The New Communications Model
The New Communications Roles
Managing Your Intranet
Managing Communication and Change
The Clash with Traditional Systems
Taking the Organization's Temperature
Managing an Effective Intranet Project
Transmission Control Protocol/Intranet Protocol (TCP/IP)
Domains and URLs
How an Intranet Works
Putting It All Together
Establishing Realistic Goals
What Will Your Intranet Add to What There Is Now?
How Will the Site Grow?
Typical Site Rollout Plan
Surveying Communications Resources
What Is at Stake?
"Four Unnatural Acts"
Who Stands to Lose?
Reworking Strategic Communications Policies and Practices
Planning Your Intranet
Inside or Outside-The Eternal Question
Allocation of Resources
Obtaining User Involvement
Surveying Available Resources
Understanding Nonlinear Information
Designing an Internal Linking Scheme
Selecting Appropriate Content
Building In Interactivity
Enlisting Management Support
Protecting Your Intranet from Copyright and Libel Violations
Designing Your Intranet
Establishing a Unique Look for Your Intranet
The Three Phase Approach to Site Style
The Limitations of Hypertext Markup Language (HTML)
Writing for On-Line Delivery
Intranet Content Providers
How Restrictive Do You Want to Be?
Establishing an On-Line Style Guide
Building Your Intranet
Building a Production Team
Where Do You Look for Staff?
Creative and Technical People Can Work Together
Typical Relationship Issues
The Content Function
What is Effective Online Content?
Where Do You Find Intranet Content?
Typical Development Work Flow
The Technical Function
Marketing Your Intranet
Not Just Another Newsletter
Educating and Evangelizing
Maintaining Your Intranet
Involving the Entire Organization
Keeping It Fresh
Responding to User Feedback
Recruiting and Training Content Providers
Recruiting and Training Online Discussion Hosts
A Model Intranet Site
Typical Intranet Elements
The Site Dynamics Intranet: A Case Study
"Eat Your Own Dogfood"
Home Page Features
Common Intranet Mistakes
Failing to Build Initial Support
Weak Plan of Action
Setting Unrealistic Goals
Not Focusing on Users
Not Knowing the Technology
Failing to Encourage Interaction
Project Leader Doesn't Keep Up with the Technology
Failing to Keep a Fresh Face
Intranet Best Practices
Who is the Audience?
Keeping the Site Fresh and Timely
Information Provider Issues
Glossary of Electronic Publishing Terms
Appendix: Intranet Battle Plan