The International Film Business examines the independent film sector as a business, and addresses the specific skills and knowledge it demands. It describes both the present state of the industry, the significant digital and social media developments that are continuing to take place, and what changes these might effect.
The International Film Business:
Taking an entrepreneurial perspective on what future opportunities will be available to prepared and informed students and emerging practitioners, this text includes case studies that take students through the successes and failures of a variety of real film companies and projects and features exclusive interviews with leading practitioners in all sectors of the industry, from production to exhibition.
Praise for the first edition:
"This really is the complete guide to today's film industry. Right up to date, but with a real understanding of the journey that the industry has taken to get here. Comprehensive and well researched; erudite and very readable. Quite simply the book that all practitioners and industry players alike have been waiting for. Many, I suspect, may pretend to themselves that they know it already, but privately will keep the book near at hand for constant reference and self assurance. I know I will."
Ken Dearsley, Partner, DLA Piper Middle East LLP
"This book successfully accomplishes what many others on the same topic have failed to do. It not only captures the excitement of the international film industry, but it also delves deeply into its structure and practices. The author uses to full advantage his first-hand knowledge of the film business to develop a comprehensive analysis that will have enduring value for both film insiders and readers that are fascinated by this industry."
Joseph Lampel, Professor of Strategy and Innovation, Cass Business School, City University London
"At last a book for the professional practitioners of filmmaking but accessible to the interested layman. The business of film, past, present and future, are researched in meticulous detail, helpful case studies and valuable personal observations. The book is full of insights into the digital age of distribution and production with a road map for the future development of the film business. If you are going to buy one book on the international business of film, this is it!"
Sandy Lieberson, former President of Production, Twentieth Century Fox
Part 1: The film value chain 1. Global film: a changing world 2. The Film Value Chain Model and Current Restructuring 3. Film development 4. Green lighting films 5. Sales and markets 6. Producer-distributor relationships 7. Film finance 8. Co-production 9. Exhibition and the changing cinema experience Part 2:Users and the changing digital market 10. Users, consumer behaviour and market research 11. Traditional film marketing 12. Digital production 13. Digital distribution 14. Film marketing through the Internet Part 3: Business and management strategies 15. Business strategy 16. Entrepreneurs and investors in the film industry 17. The challenge of creative management 18. Project management 19. Business models 2.0 20. Case study: interview with Simon Franks, Redbus Group 21. Conclusion Glossary Notes