In this volume, author Urs Gattiker offers a broad overview of Internet and technology-related theory. He examines Internet and multimedia issues from an international perspective, outlining issues of international sovereignty and the potential impact of national interests on global technology policy. He also surveys the issues of regulation and institutionalization of the Internet, examines ways for reducing the inequality of benefits from such technology, and explores the opportunities and challenges the Internet offers for consumers, firms, governments, and interest groups. In assembling this treatise, Gattiker synthesizes a vast body of literature from communication, economics, philosophy, political science, management, psychology, science policy, telecommunication engineering, and other areas.
The Internet as a Diverse Community provides readers with a framework for analyzing and selecting between many different Internet choices. It explores issues from a social-impact perspective, using examples from a variety of contexts and firms around the world. The work also offers a wealth of new social theory on such topics as moral and ethical issues and the opportunities, choices, and challenges the Internet offers for consumers, investors, managers, and public policy decision makers. It examines the current and future challenges that computer-mediated technologies present, and sets forth new theoretical perspectives on such areas as multimedia and the profit-maximizing firm; the Internet and the private user; managing multimedia productively; and the social and moral costs of various Internet options and choices. Taken as a whole, this resource provides valuable insights on the Internet and is essential reading for business, telecommunication, public policy, and technology decision makers around the globe.
"Gattiker's real contribution in this text is putting together in one work the basics necessary to understand CMC and the Internet."
Contents: Part I:Setting the Stage or What It's All About. An Introduction to the Internet and Computer-Mediated Communication (CMC). Regulatory Developments and Internet Policies. Personal and Organizational Use of the Internet: Economic and Access Issues. Part II:How Culture, Attitudes, and Beliefs Influence the Use of the Internet. Cultural and Cross-National Issues. Ethics and Morals. Morality, Privacy, and Codes of Conduct. Part III:Conclusions and Implication: Where Might It All Lead? Stakeholders and E-Commerce. Final Thoughts and Conclusion. Appendices.