Unlike many other books on pornography which concentrate on arguments about restricting or not restricting pornography, this book focuses on the production of adult videos. It outlines and examines the industrial dynamics of the industry, its strategies, technological capabilities and organisational structure. It discusses the socialisation of those who participate in the industry, the role of censorship, the nature of markets and the wider cultural impact of the industry.
"This is a serious, accessible and extremely important book that provides, for the first time in English, an introduction to Japan's adult video industry. Offering an in-depth historical overview of the postwar development of adult pornography, alongside a close ethnographic reading of its sites of production and consumption, the authors help to normalize this significant industry. They provide insight into how pornography has come to take on its distinctive contours in contemporary Japan, and how and why Japanese pornography stars, formats and genres have spread beyond Japan to influence the sexual cultures of neighboring societies in East Asia." - Mark McLelland, University of Wollongong, Australia
"This path-breaking volume opens up the world of Japan's videos industry to social scientific analysis. The authors very skillfully use observation, interviews and statistical data to depict the industry, sketch-out its social and cultural context and offer multifaceted insights about its internal characteristics and dynamics. It will become an anchor point for any future research." - Eyal Ben-Ari, Director, Kinneret Academic College, Israel
2. From Pink Film and Binibon to Japanese AVs: Pornographic Culture in Postwar Japan
3. Production, Regulation, and Circulation of Adult Videos
4. The Production of Tantai and Kikaku
5. Who Wants to Be an AV Girl?
6. AV Girl Job Interview: An Inventive Production Process
7. The Reel Thing: A Lecture on Infinite Female Orgasm
8. The ‘Censorship’ of Japanese Adult Videos
Heung Wah Wong (Executive Editor), The University of Hong Kong, Hong Kong, China
Chris Hutton, The University of Hong Kong, Hong Kong, China
Wayne Cristaudo, The University of Hong Kong, Hong Kong, China
Harumi Befu (Emeritus Professor), Stanford University, USA
Shao-dang Yan, Peking University, China
Andrew Stewart MacNaughton, Reitaku University, Japan
William Kelly, Independent Researcher
Keiji Maegawa, Tsukuba University, Japan
Kiyomitsu Yui, Kobe University, Japan
How and what are we to examine if we wish to understand the commonalities across East Asia without falling into the powerful fictions or homogeneities that dress its many constituencies? By the same measure, can East Asian homogeneities make sense in any way outside the biases of East-West personation?
For anthropologists familiar with the societies of East Asia, there is a rich diversity of work that can potentially be applied to address these questions within a comparative tradition grounded in the region as opposed the singularizing outward encounter. This requires us to broaden our scope of investigation to include all aspects of intra-regional life, trade, ideology, culture, and governance, while at the same time dedicating ourselves to a complete and holistic understanding of the exchange of identities that describe each community under investigation. An original and wide ranging analysis will be the result, one that draws on the methods and theory of anthropology as it deepens our understanding of the interconnections, dependencies, and discordances within and among East Asia.
The book series includes three broad strands within and between which to critically examine the various insides and outsides of the region. The first is about the globalization of Japanese popular culture in East Asia, especially in greater China. The second strand presents comparative studies of major social institutions in Japan and China, such as family, community and other major concepts in Japanese and Chinese societies. The final strand puts forward cross-cultural studies of business in East Asia.