The John Fiske Collection  book cover
1st Edition

The John Fiske Collection

ISBN 9780415601191
Published March 20, 2012 by Routledge
1280 Pages

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Book Description

These revised editions of four classic texts each include a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion chapter between former Fiske students. This new material underlines the continuing relevance of these foundational texts in the study of communication, contemporary media and popular culture.

The John Fiske Collection includes re-issues of the following four classic texts:

  • Introduction to Communication Studies
  • Television Culture
  • Reading the Popular
  • Understanding Popular Culture

This collection will be highly useful to undergraduate and postgraduate students on all communication, media and cultural studies courses.

Table of Contents

@contents: Selected Contents: Introduction to Communication Studies, 3rd edition Television Culture, 2nd edition Reading the Popular, 2nd edition Understanding Popular Culture, 2nd edition

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John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.


"Well-written and accessible [...] Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske." Sociology Magazine

"Fiske’s analyses skilfully trace the insertion of conflicting social, economic, cultural and political ideologies within the television text." Darrell Y. Hamamoto, Film Quarterly

"Shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field." British Book News