1st Edition

The Mass Media and Latino Politics Studies of U.S. Media Content, Campaign Strategies and Survey Research: 1984-2004

By Federico Subervi-Velez Copyright 2008
    448 Pages
    by Routledge

    448 Pages
    by Routledge

    The Latin-American population has become a major force in American politics in recent years, with expanding influences in local, state, and national elections.  The candidates in the 2004 campaign wooed Latino voters by speaking Spanish to Latino audiences and courting Latino groups and PACs. Recognizing the rising influence of the Latino population in the United States, Federico Subervi-Velez has put together this edited volume, examining various aspects of the Latino and media landscape, including media coverage in English- and Spanish-language media, campaigns, and survey research.

    Table of Contents




    1 Introduction

    Federico A. Subervi-Vélez

    Part I: Foundations

    2 What is Known? Writings on Contributions of Newspapers and other Mass Media to Latino Political Life

    Federico A. Subervi-Vélez

    3 Theoretical, Contextual, and Methodological Considerations

    Federico A. Subervi-Vélez

    Part II: Studies of Media Coverage of Elections

    A. The Spanish-Language Media

    4 Spanish-Language Daily Newspapers and Presidential Elections

    Federico A. Subervi-Vélez (1984, 1988 campaign)

    with collaborations by

    Marc Brindel (1992 campaign)

    Juandalynn Taylor and Renée Espinoza (1996 campaign)

    5 Univisión and Telemundo on the Campaign Trail: 1988

    Patricia Constantakis-Valdés

    6 Watching the 2000 Presidential Campaign on Univsión and Telemundo

    Laurien Alexandre and Henrik Rehbinder

    7 Hablando Política: What Spanish-Language Television News Told us About the 2004 Elections

    Matthew Hale, Tricia Olsen and Erika Franklin Fowler

    B. The English-Language Media

    8 Latino Politics in General Market English-Language Daily Newspapers: 1988 - 2004

    Federico A. Subervi-Vélez; in collaboration with José Carlos Lozano (1988 study)

    9 Coverage of Latino Political Issues in Forty General Market Daily Newspapers Nationwide: 1989

    Louis DeSipio and James Henson

    10 Television News, Character Issues and Latino Images in U.S. National Elections of 1988, 1992 and 1996

    Kenton Wilkinson

    11 La Mala Educación of Network Media and National Politics: A Content Analysis of the Education Issue in the 2000 Presidential Election

    Amy Langenkamp and Federico A. Subervi-Vélez

    Part III: Campaign Strategies, Political Advertisements, Surveys

    12 Democratic and Republican Mass Communication Campaign Strategies: Historical Overview

    Federico A. Subervi-Vélez and Stacey Connaughton

    13 Pluralism Examined: Party Television Expenditures Focused on the Latino Vote in Presidential Elections

    Zachary Oberfield and Adam J. Segal

    14 Talk About Issues: Policy Considerations in Campaign 2004 Latino-Oriented Presidential Spots

    Stacey Connaughton, Dina Nekrassova and Katie Lever

    15. Latinos’ Use of Media and the Media’s Influence on Political Knowledge and Participation: Findings From the 1989 Latino National Political Survey

    Federico A. Subervi-Vélez (with Victor Menayang, collaborator)

    16. Latino Agenda-Setting Effect on the 2004 Presidential Election

    María Flores and Maxwell McCombs

    Summary and Conclusion. Recommendations for New directions for Latino Political Communication Research

    Federico A. Subervi-Vélez

    Bibliography (one compendium for the whole book)



    Federico Subervi-Velez

    "The Mass Media and Latino Politics comes at an important time when the growing Latino population--in all its diversity and complexity--is reshifting the ways in which we imagine the intersection of politics, culture, and media. The book should be required reading for students, scholars and practitioners interested in studying an important area of the US political landscape, but more importantly, for those interested in developing meaningful and effective political coverage for and about Latinos. The edited volume by Federico Subervi-Vélez has the breadth and depth for more deeply understanding the importance of mass media in the political and cultural life of Latinos, and as a result, the book makes an important contribution to studies of political communication."

    Mari Castañeda, Ph.D., Associate Professor and Acting Chair, Department of Communication, University of Massachusetts Amherst

    "This volume is a must read for scholars, teachers and civic office holders who seek to understand the interrelationships between Latinos, media and politics. It is a concentrated text with insights on audiences and media content that all political communication faculty and students should read. Particularly in today’s charged campaign atmosphere this volume holds a special value because it addresses issues of ethnicity/race, language and culture in ways in which other books cannot. Few political communication specialists can tackle the past, present and future of the mass media as it pertains to Latinos and politics."

    Diana I. Rios, Ph.D., Department of Communication Sciences, University of Connecticut, Storrs

    "The chapters in this volume by political scientists and communication researchers offer both scholarly evidence and insightful analyses of the roles members of this ethnic group and the media directed toward them have played, are playing and will continue to play in influencing the U.S. electoral process… the authors take a more systematic approach in examining the ways in which political campaign strategies, core messages and targeted campaigns have been shaped by the growing political power of Latinos and the influence of the media that reach them, especially in key battleground states during national elections. This multidimensional approach in examining campaigns across several decades represents a significant contribution to the body of knowledge and analysis that is available to shape our understanding of the influence of media on the political attitudes and behaviors of Latinos in the United States."

    Félix F. Gutiérrez, Ph.D., Professor of Journalism, Annenberg School for Communication, University of Southern California