The Media, the President, and Public Opinion: A Longitudinal Analysis of the Drug Issue, 1984-1991, 1st Edition (Paperback) book cover

The Media, the President, and Public Opinion

A Longitudinal Analysis of the Drug Issue, 1984-1991, 1st Edition

By William J. Gonzenbach


136 pages

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Using a broadened conceptualization of agenda setting, this volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events -- both real and fabricated -- and the primary agendas drove the issue over time. Based on this objective, four questions are posed:

* How did the media structure interpretations of drug issues and events?

* How did the president structure public relations interpretations and presentations of issue and event information over time?

* What were the interactions of the drug-issue agendas, the president's public relations agendas, the media, and the public, while controlling the policy agenda and a real-world measure of the severity of the drug problem?

* How did the relationships of these agendas differ during the Reagan and Bush presidencies?

These questions were addressed with detailed content analyses of the media agenda over time, the presidential public relations agenda over time, and a multivariate ARIMA analysis of the time series agendas. No previous studies to date have addressed and modeled these agendas simultaneously with ARIMA modeling methods.

Table of Contents

Contents: Preface. Introduction. The Drug Issue: Its History, Events and Issue Type. Measuring Agendas and Agenda Relationships Over Time. Conceptual Considerations and Measures. The Media's Structuring of the Drug Issue. Presidential Public Relations, Federal Expenditures, Real-World Cues, and Public Opinion. ARIMA Modeling and Analysis of the Drug Issue Agendas. The Drug Issue, 1984-1991: Conclusions and Implications. Appendices: Summary of Public Opinion Surveys. ARIMA Modeling and Analysis.

About the Series

Routledge Communication Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

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Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies