1st Edition

The New Store Workbook, Revised Edition MSA’s Guide to the Essential Steps from Business Plan to Opening Day

Copyright 2001
    130 Pages
    by Routledge

    The New Store Workbook gets down to the nitty gritty of planning to open a new museum retail store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the internet. The twelve chapters that make up this journey are peppered with charts, tables, and real-world examples, including inventory projections, purchase orders, job announcements, and press releases. It’s your personal assistant, helping you embark on a successful adventure straight through opening day.

    Chapter 1: The Big Idea: Writing the Business Plan Chapter 2: How to Get There from Here: Timeline from Business Plan to Opening Festivities Chapter 3: From the Ground Up: Store Design and Visual Merchandising Chapter 4: The Goods: Planning, Selecting and Purchasing Chapter 5: More Than a Cash Register: Selecting the Point of Sale System Chapter 6: Thwarting Thieves: Store Security Chapter 7: Fun with Numbers: Financial and Inventory Procedures Chapter 8: Tell Them About Us: Marketing the Store Chapter 9: Good Help is Hard to Find: Staffing Issues Chapter 10: The Customer is Always Right: Customer Service Basics Chapter 11: Off to the Mall: Opening the Off-Site Store Chapter 12: The Internet Awaits: Opening an Online Store Suggested Reading Terms and Definitions