The New Store Workbook: The Essential Steps from Business Plan to Opening Day, 3rd Edition (Paperback) book cover

The New Store Workbook

The Essential Steps from Business Plan to Opening Day, 3rd Edition

Edited by Museum Store Association


194 pages

Purchasing Options:$ = USD
Paperback: 9781629580333
pub: 2015-03-31
Hardback: 9781138405165
pub: 2017-07-11
eBook (VitalSource) : 9781315417813
pub: 2016-07-01
from $37.48

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The New Store Workbook gets down to the nitty gritty of planning to open a new museum store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the right e-commerce platform. The thirteen chapters that make up this journey are peppered with charts, tables, and real-world examples, including inventory projections, purchase orders, job announcements, and press releases. The new edition expands the discussion on social media, mobile shopping and new platforms for e-commerce and includes a complete chapter dedicated to the ins and outs of the Unrelated Business Income Tax. It’s your personal assistant, helping you embark on a successful adventure straight through opening day.

Table of Contents

Chapter 1: The Big Idea: Writing the Business Plan Chapter 2: How to Get There from Here: Timeline from Business Plan to Opening Festivities Chapter 3: From the Ground Up: Store Design and Visual Merchandising Chapter 4: Mission-Related Merchandise: Understanding UBIT Chapter 5: The Goods: Planning, Selecting and Purchasing Chapter 6: More Than a Transaction: Selecting the Point of Sale System Chapter 7: Thwarting Thieves: Store Security Chapter 8: Fun with Numbers: Financial and Inventory Procedures Chapter 9: Get the Word Out: Marketing the Store Chapter 10: Good Help is Hard to Find: Staffing Issues Chapter 11: The Customer is Always Right: Customer Service Basics Chapter 12: Satellite Locations: Opening the Off-Site Store Chapter 13: E-commerce Options: Opening an Online Store Suggested Reading Terms and Definitions

About the Series

Museum Store Association

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Archaeology