The Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change, 1st Edition (Paperback) book cover

The Politics of Shopping

What Consumers Learn about Identity, Globalization, and Social Change, 1st Edition

By Kaela Jubas

Routledge

320 pages

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Paperback: 9780815347514
pub: 2017-12-18
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Hardback: 9781598746662
pub: 2010-10-01
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eBook (VitalSource) : 9781315417493
pub: 2016-06-16
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Description

This revised version of Kaela Jubas’ award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described “radical” shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas’s study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.

About the Series

International Institute for Qualitative Methodology Series

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Subject Categories

BISAC Subject Codes/Headings:
SOC002000
SOCIAL SCIENCE / Anthropology / General