The Practice of Government Public Relations: 1st Edition (Hardback) book cover

The Practice of Government Public Relations

1st Edition

Edited by Mordecai Lee, Grant Neeley, Kendra Stewart

Routledge

272 pages | 9 B/W Illus.

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pub: 2011-08-04
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Description

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image.

Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying CD-ROM, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book.

Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Table of Contents

Introduction; Grant Neeley and Kendra Stewart

Government Public Relations: What Is It Good For?; Mordecai Lee

REACHING THE CITIZENRY: THE TOOLS OF GOVERNMENT PUBLIC RELATIONS

Media Relations; Jerome Sadow

Government Websites; Napoleon Byars

Public Information Campaigns; Jenifer E. Kopfman and Amanda Ruth-McSwain

Crisis Public Relations for Government Communicators; Brooke Fisher Liu and Abbey Blake Levenshus

Web 2.0; Leila Sadeghi

MANAGING GOVERNMENT PUBLIC RELATIONS

Strategic Communication Planning; Diana Knott Martinelli

Ethics in Government Public Relations; Shannon A. Bowen

Doing Right and Avoiding Wrong with the Law and Politicians; Kevin R. Kosar

Internal Public Relations for Personal and Program Success; Anne Zahradnik

Using Monitoring and Evaluation to Measure Public Affairs Effectiveness; Maureen Taylor

Conclusion; Grant Neeley and Kendra Stewart

CD-ROM Contents:

Chapter 5 Checklist; Jenifer E. Kopfman and Amanda Ruth-McSwain

Chapter 6 Additional Resources; Brooke Fisher Liu and Abbey Blake Levenshus

Chapter 7 Checklist; Leila Sadeghi

Chapter 8 PowerPoint® Presentation; Diana Knott Martinelli

Chapter 8 Workbook Pages; Diana Knott Martinelli

Chapter 10 Addendum; Kevin R. Kosar

Case Study: Information Wars in Russian Politics; Elena Denezhkina and Paul Dezendorf

Case Study: Sex Offender at the Recreation Complex; Grant Neeley

Case Study: An Illustration of the Impact of Active Community Engagement and Information Targeting Rock Hill, South Carolina; Scott Huffman and Paul Dezendorf

Case Study: Government Public Relations and the U.S. Customs and Immigration Services Website; Meg Warnemen

About the Editors

About the Editors:

Mordecai Lee is a professor of governmental affairs at the University of Wisconsin-Milwaukee. In the field of government public relations, he authored Congress vs. the Bureaucracy: Muzzling Agency Public Relations (Norman: University of Oklahoma Press, 2011) and The First Presidential Communications Agency: FDR’s Office of Government Reports (Albany: State University of New York Press, 2005). He also was the editor of Government Public Relations: A Reader (Boca Raton, FL: Taylor & Francis, 2008). Before joining the academy, Dr. Lee served as Legislative Assistant to a Congressman; was elected to three terms in the Wisconsin Legislature’s State Assembly and two terms in the State Senate; and was executive director of a faith-based nonprofit involved in public policy advocacy.

Grant Neeley received his B.A. and M.P.A. from Texas A&M and his Ph.D. in political science from the University of Tennessee in 1996. He has served on the faculties of Texas Tech and Ball State and joined the University of Dayton as an associate professor in 2005. He is the director of the MPA program and teaches courses in political science and public administration. His primary research interest is public policy and administration, but he has conducted research in the areas of urban politics, political behavior, and interest groups. His work has appeared in the American Journal of Public Health, Political Research Quarterly, Social Science Quarterly, Public Performance & Management Review, Policy Studies Journal, State and Local Government Review, and Evaluation Review. Dr. Neeley currently serves on the executive council of the National Association of Schools of Public Affairs and Administration. During 2010–2011 he was mobilized as Press Desk Officer, J9–Strategic Communications, US Forces Iraq, and serves as a Reserve Public Affairs Officer in the United States Navy attached to the Commander, 5th Fleet in Bahrain.

Kendra Stewart is an associate professor and director of the Master of Public Administration Program at the College of Charleston in Charleston, South Carolina. Her research interests include state government reorganization, government and press relations, nonprofit networks, and homeland security. The articles she has authored have appeared in The Practice of Strategic Collaboration: From Silos to Actions, Urban Affairs Review, Public Finance and Management, Frontiers, Perspective in Politics, and various scholarly books. Prior to her current position, Professor Stewart was a faculty member at Eastern Kentucky University and worked for the state of South Carolina in public information and other capacities.

About the Series

ASPA Series in Public Administration and Public Policy

Founded in 1939, the American Society for Public Administration (ASPA) is the premier professional organization for public administration, dedicated to advancing its art, science, teaching and practice. The ASPA book series provides expert information on a range of public administration issues, each authored by a leader in the field. Series Editor David Rosenbloom is Distinguished Professor of Public Administration in the School of Public Affairs at American University, USA.

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Subject Categories

BISAC Subject Codes/Headings:
POL000000
POLITICAL SCIENCE / General