The Pricing and Revenue Management of Services: A Strategic Approach, 1st Edition (e-Book) book cover

The Pricing and Revenue Management of Services

A Strategic Approach, 1st Edition

By Irene C.L. Ng

Routledge

208 pages

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pub: 2009-04-30
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pub: 2007-07-26
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Description

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS041000
BUSINESS & ECONOMICS / Management
BUS077000
BUSINESS & ECONOMICS / Corporate & Business History